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E-commerce Customer Acquisition Strategist

2 months ago


London, Greater London, United Kingdom Infopro Digital Full time

Job Title: E-commerce Customer Acquisition Strategist

Job Summary:

We are seeking a highly skilled E-commerce Customer Acquisition Strategist to join our team at Infopro Digital. As a key member of our marketing team, you will be responsible for developing and executing comprehensive customer acquisition strategies to drive growth and revenue for our e-commerce business.

Key Responsibilities:

  • Develop and execute customer acquisition strategies to drive growth and revenue
  • Analyse market trends, competitor activities, and customer insights to identify opportunities for acquisition
  • Plan and oversee campaigns across multiple channels, including digital content advertising, social media, email marketing, content marketing, SEO, and digital events
  • Optimize budget allocation and campaign performance based on data and analytics
  • Monitor and analyse the performance of customer acquisition campaigns and channels
  • Provide regular reports and insights to measure the effectiveness of marketing efforts and make data-driven decisions

Requirements:

  • Bachelor's degree in marketing, business administration, or a related field
  • Proven experience in customer acquisition, digital content marketing, or SEO-led performance marketing roles
  • Strong understanding of various content-led channels and tactics for lead generation and customer acquisition
  • Proficiency in digital marketing tools, SEO, social media, content, and customer engagement platforms
  • Globally oriented analytical mindset with the ability to interpret data and draw actionable culturally relevant insights
  • Excellent communication and presentation skills to convey marketing strategies and results to stakeholders

Benefits:

  • Hybrid working arrangement with a mix of office-based and homeworking
  • Generous base salary
  • 25 days annual holiday allowance
  • Additional days leave for birthday
  • Life assurance
  • Group pension scheme
  • Employee Assistance Programme

About Us:

Infopro Digital is a B2B group specialising in information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities. We connect professional communities and provide solutions that help decision makers make informed decisions and companies develop their business and performance in a sustainable way.