E-commerce Customer Acquisition Strategist

1 month ago

London, Greater London, United Kingdom Infopro Digital Full time
About the Role

We are seeking a highly skilled E-commerce Customer Acquisition Manager to join our team at Infopro Digital. As a key member of our Consumer Automotive Division, you will be responsible for developing and executing comprehensive customer acquisition strategies to drive growth and revenue.

Key Responsibilities
  • Develop and execute customer acquisition strategies aligned with business goals and target audience.
  • Analyse market trends, competitor activities, and customer insights to identify opportunities for acquisition.
  • Plan and oversee campaigns across multiple channels, including digital content advertising, social media, email marketing, content marketing, SEO, and digital events.
  • Optimize budget allocation and campaign performance based on data and analytics.
  • Generate high-quality awareness, leads, and conversion through various organic marketing initiatives and conversion tactics.
  • Implement lead nurturing programs and communications to move prospects through the customer journey.
  • Monitor and analyse the performance of customer acquisition campaigns and channels.
  • Provide regular reports and insights to measure the effectiveness of marketing efforts and make data-driven decisions.
Requirements
  • Bachelor's degree in marketing, Business Administration, or a related field. Master's degree is a plus.
  • Proven experience in customer acquisition, digital content marketing, or SEO-led performance marketing roles.
  • Strong understanding of various content-led channels and tactics for lead generation and customer acquisition.
  • Proficiency in digital marketing tools, SEO, social media, content, and customer engagement platforms.
  • Globally oriented analytical mindset with the ability to interpret data and draw actionable culturally relevant insights.
  • Excellent communication and presentation skills to convey marketing strategies and results to stakeholders.
About Us

Infopro Digital is a B2B group specialising in information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities. We connect professional communities and provide solutions that help decision makers make informed decisions and companies develop their business and performance in a sustainable way.

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