Luxury Food Marketing Specialist
1 week ago
The Brand Manager will be responsible for driving brand growth within the luxury food customer segment, through strategic brand management, and effective and targeted marketing and communication campaigns.
As part of a team of 4, you will be the doer and implementer of the team, bringing the leadership's strategy to life.
Key Responsibilities- Marketing Strategy Implementation: Develop and execute marketing strategies to drive brand growth and customer engagement.
- Brand Promotion and Communications: Lead and develop effective marketing promotion and communications campaigns to both a micro and macro client base.
- Market Analysis and Insights: Analyze market trends and make data-driven decisions to inform marketing strategies.
- Brand Budget Management: Manage the brand's budget and ensure return on investment alongside Senior Leadership.
- Stakeholder Engagement: Communicate with key stakeholders and build strong relationships to drive business growth.
- Digital Channel Management: Manage all digital social channels, including social media, email marketing, and influencer management.
- Agency Partnerships: Manage external agency partners to deliver on brand objectives assigned to traditional and trade channels.
- Brand Performance Monitoring: Monitor and analyze brand performance across different channels.
- Education: A degree in Marketing, Business, or a related field.
- Experience: Proven experience in brand management within the B2C/Consumer industry.
- Communication Skills: Excellent communication and relationship-building abilities.
- Analytical Skills: Strong analytical abilities and familiarity with market research methods.
- Data Analysis: Proficiency in data analysis and decision making.
- Adaptability: Comfortable getting hands dirty and doing rather than overseeing.
- Salary: An estimated salary range of £42,000 - £44,000 per annum, depending on experience.
- Benefits: Additional benefits including pension, bonus, and healthcare.
- Team Culture: A chance to be part of a high-performing team in the FMCG industry.
- Career Development: Opportunities for career progression and personal development.
- Hybrid Working: Hybrid working culture - 2-3 day requirement in the office and 2-3 days at home each week.
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