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Brand Manager
2 months ago
Job Summary
The Brand Manager will be responsible for driving brand growth within the luxury food customer segment, through strategic brand management, and effective and targeted marketing and communication campaigns. As part of a team of 4, you will be the doer and implementer of the team, bringing the leadership's strategy to life.
About the Role
- Develop and implement marketing strategies to drive brand growth and increase market share.
- Lead and develop effective marketing promotion and communications campaigns to both a micro and macro client base.
- Analyse market trends and make data-driven decisions to inform marketing strategies.
- Manage the brand's budget and ensure return on investment alongside Senior Leadership.
- Communicate with key stakeholders and build strong relationships to drive business growth.
- Manage all digital channels, including social media, email marketing, and influencer management.
- Manage external agency partners to deliver on brand objectives across traditional and trade channels.
- Monitor and analyse brand performance across different channels.
Requirements
- A degree in Marketing, Business, or a related field.
- Proven experience in brand management within the B2C/Consumer industry.
- Excellent communication and relationship-building abilities.
- Strong analytical abilities and familiarity with market research methods.
- Proficiency in data analysis and decision making.
- Ability to work in a fast-paced environment and adapt to changing priorities.
What We Offer
- An estimated salary range of £42,000 - £44,000 per annum, depending on experience.
- Additional benefits including pension, bonus, and healthcare.
- A chance to be part of a high-performing team in the FMCG industry.
- Opportunities for career progression and personal development.
- A hybrid working culture, with 2-3 days in the office and 2-3 days at home each week.