Marketing Strategy Manager

1 week ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Twist Full time

About the Role

We are seeking a skilled, results-driven Campaign Manager to join our team at Twist. The Campaign Manager will be responsible for overseeing and executing marketing campaigns on behalf of our clients and to promote our services effectively.

Key Responsibilities

  • Developing and executing strategic marketing campaigns aligned with business and client objectives, target audiences and budgets.
  • Collaborating with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning.
  • Conducting market research and analysing consumer insights to identify target audience segments, preferences and behaviours.
  • Tracking campaign performance, analysing data and metrics and providing actionable insights and recommendations for campaign optimisation.
  • Managing relationships with clients, external agencies, and internal teams to ensure timely and effective campaign execution.
  • Leveraging digital marketing channels to maximise campaign reach and engagement.

Requirements

  • Minimum 2 years as a campaign manager, marketing manager or a similar role.
  • Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns.
  • Demonstrable portfolio in managing integrated marketing campaigns across online and offline channels.
  • Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, post schedulers, GoogleAds and web analytic tools.
  • Strong understanding of marketing principles, campaign development and digital marketing channels.
  • Proficiency in using analytics tools to measure and optimise campaign performance.
  • Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
  • Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
  • Excellent writing, communication and organisational skills, with proficiency in marketing automation platforms and CRM systems for campaign execution and lead management.
  • Strong understanding of digital marketing tools and techniques, including SEO, PPC, SMM, Wordpress and other strategies.
  • Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
  • Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the market.

What We Offer

  • A competitive remuneration package.
  • Comprehensive health and travel benefits.
  • Ample growth opportunities within the firm.
  • A collaborative, innovative and inclusive work environment.

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