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Marketing Strategy Lead
2 months ago
About the Role
We are seeking a highly skilled and experienced Marketing Operations Director to join our team at Jackson Hogg. As a key member of our marketing department, you will be responsible for developing and implementing marketing strategies to drive business growth and enhance our firm's profile.
Key Responsibilities
- Strategic Leadership: Collaborate with senior stakeholders to implement marketing and business development plans, ensuring alignment with our overall business objectives.
- Content Creation: Develop and distribute high-quality content across multiple channels, focusing on key themes such as sustainability, innovation, and customer experience.
- Campaign Management: Design and execute marketing campaigns, working closely with internal teams and external partners to drive lead generation and brand awareness.
- Client Engagement: Enhance client relationships by developing buyer personas, conducting competitor analysis, and managing events to foster lasting connections with clients and influencers.
- Digital Optimization: Oversee website content and performance, leveraging SEO, SEM, and analytics to maximize engagement and lead capture.
- Team Management: Inspire and manage a diverse marketing team, ensuring consistent messaging and tone across all communications.
Key Attributes/Skills
- Strong communication skills, both written and verbal, with the ability to influence at all levels.
- Exceptional leadership abilities, capable of managing, motivating, and developing a team.
- Highly organized, with the capacity to manage multiple projects simultaneously.
- Creative problem solver with a consultative approach to building relationships.
- Proficient in Microsoft Office and knowledgeable in SEO, SEM, social media, and emerging marketing trends.
Requirements
- Proven experience in people management, content creation, and project management.
- Familiarity with events management, social media, SEO, and SEM is preferred.
- Experience in communicating effectively with senior-level stakeholders.
What We Offer
- Holiday entitlement: 25-28 days, increasing with service
- Hybrid working
- Workplace pension: Up to 6% matched contributions
- Life Assurance: 4x annual salary
- Subsidised city centre parking or annual travel tickets
This is a broad and multifaceted role, ideal for a tenacious and resilient marketing professional looking to make a significant impact. If you have a 'can-do' attitude and thrive in a fast-paced environment, we want to hear from you.
