Digital Marketing Executive/ Senior Digital Marketing Specialist

2 weeks ago

London, Greater London, United Kingdom Amazon Full time
Job Summary

We are seeking a highly skilled Digital Marketing Executive/ Senior Digital Marketing Specialist to join our team at Amazon. This role will be responsible for creating and executing best-in-class marketing campaigns that drive awareness, discoverability, and streams for our video content.

Key Responsibilities
  1. Drive Business Growth: Own the business goal of driving movie consumption, while balancing customer engagement across the entire Prime Video business.
  2. Merchandising Campaigns: Own the planning and execution of merchandising campaigns that raise awareness and drive streaming of strategic titles.
  3. Performance Optimization: Design, analyze and optimize performance of merchandising campaigns, and share business impact and learnings with local and international peers and stakeholders.
  4. Global Product Support: Support global product teams in rolling out new features and experiments to customers in Japan, representing the customer voice and partner requirements that are specific to Japan to ensure that solutions created are relevant to Japanese entertainment preferences.
  5. Operational Excellence: Partner with your offshore marketing operations team to continuously improve operational excellence and minimize errors, striving for accuracy and best-in-class execution while minimizing resource dependency.
  6. Subject Matter Expert: Be the subject matter expert of In-App merchandising on the team, responsible for creating processes to help invent and simplify how we merchandise to drive the biggest impact for customers.
  7. Business Reporting: Deliver business relevant program performance reporting through weekly, monthly and quarterly business reviews to senior stakeholders, adding strong business value and input across multiple teams.
Requirements
  1. Marketing Experience: 6+ years of professional non-internship marketing experience.
  2. Cross-Functional Programs: Experience building, executing and scaling cross-functional marketing programs.
  3. A/B Testing: Experience in A/B testing.
  4. Presentation Skills: Experience presenting metrics and progress to goal to senior leadership.
  5. Data Analysis: Experience using data and metrics to measure impact and determine improvements.
  6. Microsoft Excel: Experience using Microsoft Excel to manipulate and analyze data.
  7. Language Skills: Strong communication skills in Japanese and English.
Preferred Qualifications
  1. Marketing Experiments: Experience with designing and running marketing experiments.
  2. Global Product Roadmaps: Experience influencing Global Product experiment roadmaps.
  3. Prioritization: Ability to prioritize ruthlessly to achieve business KPIs, knowing when to deprioritize and say no to stakeholders.
  4. Data-Driven Decision Making: Experience using data and metrics to measure impact and determine improvements.
  5. Communication Skills: Excellent communications skills to drive recommendations, articulate tradeoffs, and communicate plans to senior executives.
  6. Project Management: Ability to juggle a range of projects across Amazon teams balancing quality and speed.
  7. Creative Input: Experience owning creative input, development and execution from concept to completion.

Amazon is an Equal Opportunity Employer

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