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Digital Marketing Manager
2 months ago
About the Role
This is a fantastic opportunity to take our affiliates programme to the next level. As a key member of our digital marketing team, you will be responsible for managing a core digital marketing channel, working closely with our trading managers to promote our brands and drive sales during key periods.
Key Responsibilities
- Manage relationships with top revenue-driving partners to secure key placements in key sales periods across our six brands.
- Develop and implement a strategy to increase revenue and new customers through the affiliates channel, tailored to each brand and market.
- Work with our trading managers to identify opportunities for brand awareness through content partnerships.
- Provide weekly and quarterly reporting on the affiliates channel to identify opportunities and growth.
- Manage the affiliate budget effectively across the year for each brand and market.
- Identify and initiate new opportunities within the channel, using a test and repeat strategy to determine success.
- Collaborate with affiliate platforms to drive incremental sales and new customers from publishers.
- Set up and manage discount codes.
- Manage creative assets for our partners, working closely with our design and trading teams.
Requirements
- 2+ years of digital marketing experience.
- 2+ years of affiliate marketing experience.
- Good Excel skills.
- Marketing or business degree or equivalent.
- Commercial and creative thinker.
- Self-motivated and proactive approach to tasks.
- Proven ability to work well within a team and use own initiative.
- Excellent organisational skills.
- Experience with Google Analytics.
- Experience within the fashion industry (desirable).
- Negotiation skills.
About Our Company
Yours Clothing is a leading retailer that provides the best value on the UK high street and internet for curvy customers. We offer a range of brands, including our own label, BadRhino, Long Tall Sally, and PixieGirl Petites. Our continued success comes from our entrepreneurial thinking and listening to our customers to deliver fashion products at the right price. Our environment is fast-paced, ever-evolving, and full of excitement. We are committed to expanding and becoming the number one plus-size fashion retailer in the UK, while developing our brands into new and exciting niche markets both in the UK and further afield.
