GTM Outreach Strategist

3 weeks ago

London, Greater London, United Kingdom Hibob Full time

Job Overview

We are in search of a motivated and innovative Outreach Manager to become a vital part of HiBob's GTM RevOps team.

The Outreach Manager will take charge of orchestrating and implementing outbound initiatives aimed at fostering relationships with essential stakeholders, generating leads, and advancing the organisation's objectives.

Key Responsibilities

Formulate and Implement Outreach Initiatives:

Collaborate with sales and marketing divisions to devise and execute outreach initiatives that highlight HiBob's offerings. Develop content frameworks and outreach materials that reflect the company's brand identity and resonate with target demographics.

Manage the Outreach Platform at HiBob:

Oversee the outreach platform, ensuring its optimal use in managing and enhancing sales and outreach activities. Supervise the deployment and ongoing refinement of Outreach, aligning it with HiBob's strategic goals. Create and sustain outreach sequences, templates, and workflows within the platform to facilitate targeted and personalized communication. Evaluate and analyze the performance of outreach campaigns within the platform, making data-informed modifications to improve results.

Develop and Supervise Outreach Content

Compose, edit, and oversee the creation of outreach content focused on email campaigns. Leverage AI to produce assets that support large-scale campaigns.

Manage and Enhance Outreach Campaigns:

Design and implement multi-channel outreach campaigns, including email, phone, social media, and events. Generate engaging outreach materials such as emails, cold calling scripts, social media posts, and promotional content. Continuously test and experiment with various communication strategies, messaging, and content formats to identify what resonates best with target audiences. Analyze data and performance metrics to assess effectiveness and optimize outreach campaigns.

Monitor, Track, and Report:

Measure the success of outreach efforts using key performance indicators such as open rates, response rates, and conversion rates. Provide reports on outreach outcomes to stakeholders and senior management.

Collaborate with Cross-Functional Teams:

Work closely with product marketing, customer support, and other departments to ensure cohesive outreach and effective initiatives. Act as the liaison between the sales and marketing teams to ensure a unified approach to market communication.

Qualifications

5+ years of experience in sales communication, marketing communication, community management, or a related field. Proven history of developing and executing successful communication strategies. Exceptional communication, interpersonal, and collaboration skills. Strong writing, editing, and proofreading capabilities with meticulous attention to detail. Proficient in CRM, marketing automation tools, and sales engagement software. Solid project management, organizational, and multitasking skills. Comprehensive understanding of sales processes and the ability to enhance sales effectiveness through communication strategies. Analytical mindset with the capability to interpret data and develop actionable insights.

Benefits

Become Part of Our Community

HiBob is a community filled with exceptional individuals, and we take pride in that. It's a place where everyone can be themselves. We value fun, dreams, aspirations, and ambition, just as much as we value precision, growth, and high performance. Becoming a part of HiBob means you'll receive competitive compensation, benefits, and pre-IPO equity, along with:

Company share options plan - every employee can eventually become a shareholder. Cash allowance for health insurance. Annual vision allowance. Annual wellness benefits. Travel support (cycle scheme and season ticket loans). Work from home allowance to set up your home office. Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment). Company-wide long weekends at the beginning of each quarter. 2 Social Impact days per year for volunteering. Employee referral program with rewards for successful referrals. Pension scheme auto-enrolment from day 1. Engaging company and team social events (locally and virtually with our global teams). Celebrate birthdays with a day off and a special gift.

If this aligns with what you are looking for, we would love to have you.

BELONGING AT HIBOB

Our success is rooted in our people, and we strive to make HiBob a workplace where everyone feels a sense of belonging and can thrive. We are committed to ensuring our workforce reflects the communities in which we operate.

We welcome all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status, or any other federal, state, or local protected class.

We encourage you to reach out if you would like to discuss any adjustments to our process that might help you showcase your strengths and capabilities. We want you to bring your best self.

We will ask you to share some voluntary personal information as you apply to help us consider a diverse pool of qualified candidates. This information will assist us in meeting our inclusion and diversity goals. Please take a moment to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.

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