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GTM Strategist for EMEA Markets
2 months ago
Rippling is a cloud-based platform that streamlines HR, IT, and Finance operations for businesses. Our mission is to provide a single, unified system for managing the entire employee lifecycle, from onboarding to offboarding.
About the RoleWe are seeking a seasoned marketing leader to spearhead our Go-to-Market (GTM) strategy for the UK and Ireland markets. As a key member of our EMEA team, you will be responsible for developing and executing a comprehensive marketing plan that drives business growth and revenue expansion in these regions.
Key Responsibilities- Develop and execute a GTM strategy that aligns with our business objectives and market trends.
- Conduct market research and analysis to identify key customer segments, personas, and buying habits.
- Collaborate with cross-functional teams, including Sales, Growth, and Product, to ensure alignment and effective execution of marketing initiatives.
- Design and implement marketing campaigns that drive lead generation, conversion, and customer acquisition.
- Develop and maintain a deep understanding of our target audience, including their needs, pain points, and preferences.
- Work closely with our Product team to ensure that our marketing efforts are aligned with product development and launch plans.
- Measure and analyze the effectiveness of marketing campaigns and make data-driven decisions to optimize future initiatives.
- 7+ years of experience in marketing, product management, or a related field.
- Proven track record of developing and executing successful marketing strategies that drive business growth and revenue expansion.
- Strong understanding of market trends, customer behavior, and buying habits in the UK and Ireland markets.
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- Ability to analyze data and make data-driven decisions to optimize marketing initiatives.
- Fluent in English, with a strong command of written and verbal communication skills.
- A dynamic and fast-paced work environment with opportunities for growth and professional development.
- A competitive salary and benefits package, including stock options and equity.
- The chance to work with a talented and passionate team of professionals who are dedicated to making a meaningful impact in the industry.
- A collaborative and inclusive work culture that values diversity, equity, and inclusion.