Digital Marketing Performance Analyst

6 days ago


London, Greater London, United Kingdom Harnham Full time
About the Role

We are seeking a highly skilled Senior Digital Marketing Analyst to join our team at Harnham, a leading recruitment agency specializing in digital and technology roles.

The ideal candidate will have a strong background in digital marketing analytics, with expertise in using SQL to extract, manipulate, and analyze data from various sources.

As a Senior Digital Marketing Analyst, you will be responsible for leading and setting up our marketing analytics and measurement capabilities, collaborating with cross-functional teams to optimize digital marketing strategies based on data-driven recommendations.

Key Responsibilities:

  • Develop and maintain advanced SQL queries to extract and analyze large datasets
  • Design and implement data visualization dashboards to communicate insights to stakeholders
  • Collaborate with marketing teams to develop and execute data-driven marketing strategies
  • Conduct A/B testing and experimentation to evaluate the impact of different marketing tactics on key metrics

Requirements:

  • Proven experience as a Marketing/Campaign/Digital Analyst or similar role, with a strong emphasis on using SQL for data analysis
  • Expertise in Adobe Analytics or Google Analytics, including setting up custom reports, dashboards, and advanced segments
  • Proficiency in data visualization tools such as Tableau, Power BI, or Google Data Studio
  • Solid understanding of digital marketing concepts and metrics (e.g., CTR, CPC, ROAS, LTV)

What We Offer:

  • A competitive salary and benefits package
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development


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