Senior Programmatic Executive
4 days ago
Job Summary:
Tribal Tech - The Digital, Data & AI Specialists is seeking a highly skilled Senior Programmatic Executive to join our team. As a key member of our digital advertising team, you will be responsible for developing and executing programmatic advertising strategies across multiple channels, including display, video, mobile, and native.
Key Responsibilities:
- Develop and execute programmatic advertising strategies to drive campaign performance and meet client objectives.
- Oversee campaign setup, including audience segmentation, targeting, and bid strategy implementation.
- Utilize programmatic buying platforms to execute campaigns and maximize performance.
- Monitor campaign performance in real-time and proactively optimize to meet client KPIs and objectives.
- Conduct A/B testing and audience analysis to identify opportunities for optimization and campaign enhancement.
- Provide strategic guidance to clients, offering insights and recommendations based on campaign performance and industry best practices.
- Collaborate with cross-functional teams to ensure seamless campaign execution.
- Stay up-to-date with industry trends, emerging technologies, and platform updates to inform campaign strategy and optimization tactics.
- Mentor and train junior team members, providing guidance on best practices, campaign management, and professional development.
Requirements:
- 1+ years of experience in digital advertising, with a focus on programmatic buying.
- Proven expertise in programmatic buying platforms such as Google Display & Video 360, The Trade Desk, DV360, or similar DSPs.
- Strong analytical skills and ability to derive actionable insights from campaign data.
- Experience managing programmatic campaigns across various channels and formats, with a track record of driving results.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
- Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
- Google Ads and/or IAB certification(s) a plus.
- Experience with ad verification and brand safety tools is desirable.
What We Offer:
- Competitive salary with performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Top Pension Contribution.
- Flexible work hours and remote work options.
- Professional development opportunities and training.
- Vibrant company culture with team-building activities and social events.
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