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Senior Programmatic Advertising Executive

2 months ago

London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Job Title: Senior Programmatic Advertising Executive


Company Overview: As a leading digital innovation agency, Tribal Tech - The Digital, Data & AI Specialists, we specialize in delivering tailored solutions to our clients through advanced programmatic advertising techniques. With a focus on data-driven strategies and cutting-edge technology, we strive to exceed client expectations and drive measurable results.

Position Overview: We are seeking a Senior Programmatic Advertising Executive to build our programmatic advertising efforts and drive excellence in campaign execution. The Senior Programmatic Advertising Executive will play a pivotal role in developing and implementing sophisticated programmatic strategies, optimizing campaign performance, and mentoring junior team members.

Key Responsibilities:

  • Develop and Execute Programmatic Advertising Strategies: Design and implement programmatic advertising strategies across multiple channels, including display, video, mobile, and native.
  • Campaign Setup and Optimization: Oversee campaign setup, including audience segmentation, targeting, and bid strategy implementation. Monitor campaign performance in real-time and proactively optimize to meet client KPIs and objectives.
  • Programmatic Buying Platforms: Utilize programmatic buying platforms (e.g., DSPs, DMPs) to execute campaigns and maximize performance.
  • Audience Analysis and Campaign Enhancement: Conduct A/B testing and audience analysis to identify opportunities for optimization and campaign enhancement.
  • Client Guidance and Collaboration: Provide strategic guidance to clients, offering insights and recommendations based on campaign performance and industry best practices. Collaborate with cross-functional teams, including account management, creative, and analytics, to ensure seamless campaign execution.
  • Industry Trends and Emerging Technologies: Stay abreast of industry trends, emerging technologies, and platform updates to inform campaign strategy and optimization tactics.
  • Mentorship and Training: Mentor and train junior team members, providing guidance on best practices, campaign management, and professional development.

Requirements:

  • Experience in Digital Advertising: 1+ years of experience in digital advertising, with a focus on programmatic buying.
  • Programmatic Buying Platforms: Proven expertise in programmatic buying platforms such as Google Display & Video 360, The Trade Desk, DV360, or similar DSPs.
  • Analytical Skills: Strong analytical skills and ability to derive actionable insights from campaign data.
  • Programmatic Campaign Management: Experience managing programmatic campaigns across various channels and formats, with a track record of driving results.
  • Communication and Presentation Skills: Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
  • Detail-Oriented and Organized: Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
  • Google Ads and/or IAB Certification: Google Ads and/or IAB certification(s) a plus.
  • Ad Verification and Brand Safety Tools: Experience with ad verification and brand safety tools is desirable.

Benefits:

  • Competitive Salary: Competitive salary with performance-based bonuses.
  • Comprehensive Benefits: Comprehensive health, dental, and vision insurance.
  • Pension Contribution: Top Pension Contribution
  • Flexible Work Hours: Flexible work hours and remote work options.
  • Professional Development: Professional development opportunities and training.
  • Vibrant Company Culture: Vibrant company culture with team-building activities and social events.