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Senior Programmatic Executive

2 months ago


London, Greater London, United Kingdom RocketMill Full time

Job Summary

RocketMill is seeking a highly skilled Programmatic Campaign Strategist to join our team. As a key member of our programmatic team, you will be responsible for planning, building, and optimizing programmatic campaigns for our clients, with a focus on delivering exceptional results and driving business growth.

About the Role

  • Day-to-Day Campaign Management
    • Manage the planning, optimization, and reporting of programmatic campaigns across multiple platforms
    • Develop and execute campaign strategies that drive business objectives and exceed client KPIs
  • Campaign Strategy and Planning
    • Collaborate with clients to understand their business needs and develop tailored campaign strategies
    • Work with the broader team to identify opportunities for programmatic activity and develop integrated marketing plans
  • Client Relationships and Communication
    • Build and maintain strong relationships with clients, understanding their business goals and objectives
    • Communicate campaign results and insights to clients, identifying trends and opportunities for growth
  • Team Collaboration and Support
    • Support new business opportunities through account audits and campaign recommendations
    • Collaborate with the team to develop and execute innovative programmatic solutions

Requirements

  • Programmatic Expertise
    • Working knowledge of programmatic platforms, including DSPs, ad servers, and brand safety verification platforms
    • Experience managing programmatic campaigns with budgets exceeding £20,000 per month
  • Technical Skills
    • Strong working knowledge of Excel and PowerPoint
    • Experience with Google Analytics or similar web analytics tools
  • Soft Skills
    • Excellent communication and presentation skills
    • Ability to develop testing roadmaps and innovate for clients
    • Strong analytical skills, with the ability to interpret large datasets and identify trends

Desirable Skills

  • Experience running programmatic accounts across different verticals and markets
  • Experience working with publishers and partners to deliver sophisticated branding activity
  • Fluency in modern European languages (written and verbal)