Marketing Automation Strategist

6 days ago

Manchester, United Kingdom The Portfolio Group Full time
About the Role

We are seeking a highly skilled Marketing Automation Specialist to join our team at The Portfolio Group. As a key member of our marketing team, you will be responsible for driving impactful marketing campaigns and leveraging the full power of Marketo to fuel business growth.

Key Responsibilities
  • Provide strategic support to the marketing team, setting up and monitoring Marketo campaigns and automations.
  • Build, manage, and optimize nurture journeys for key prospects and customers, ensuring seamless and effective touchpoints.
  • Monitor the overall performance and health of our Marketo system.
  • Leverage automation and AI to enhance lead management processes.
  • Develop and refine our marketing technology stack, aiming for industry-leading standards.
  • Deliver weekly and monthly reports on email journeys, measuring performance against targets.
  • Collaborate with key stakeholders, including the sales team, to understand the funnel and optimize nurture programs.
Requirements
  • Advanced expertise in Marketo, Adobe, HubSpot, or Salesforce Marketing Cloud.
  • In-depth experience with Adbridge or similar tools to support multi-channel campaigns.
  • Proficiency in lead scoring and attribution models (last touch and multi-touch) to boost lead pipeline and engagement.
  • Experience integrating CRM systems with other platforms and automating workflows.
  • Strong understanding of lead generation metrics and experience in data-driven reporting.
  • Engagement with the latest trends in marketing technology and a commitment to staying ahead of the curve.

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