Brand Marketing Content Specialist

1 week ago


Crawley, West Sussex, United Kingdom Virgin Atlantic Full time
About the Role

We're seeking a highly skilled Creative Copywriter to join our Virgin Atlantic Airways team. As a key member of our creative studio, you'll play a vital role in elevating our brand's tone of voice and copy standards across the business.

Key Responsibilities
  1. Utilize AI tools and platforms to generate high-quality, brand-aligned copy, and leverage AI learning models to streamline copy content generation.
  2. Collaborate with internal clients to deliver consumer-facing copy assets that meet our brand standards, ensuring consistency and quality.
  3. Act as the primary guardian of our tone of voice and writing standards, working closely with senior partners to gatekeep output and maintain standards.
  4. Contribute to customer-facing campaign development, ensuring our brand is represented tonally and providing subject matter expertise to support agency output.
  5. Lead the creation of consumer-facing marketing assets, adverts, and brand comms for all B2C channels, providing quality assurance and support to other copywriters.
  6. Curate magazine content, guiding and working with our agency partner.
  7. Develop and review brand tone of voice guidelines, ensuring they're up-to-date and effective.
What We Offer

We're committed to making your journey with us accessible and individual to you. If you need any accommodations or have individual requirements, please let us know.



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