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Brand Marketing Lead

3 months ago

Crawley, West Sussex, United Kingdom Optime Group Full time

Optime Group is a distinguished recruitment agency with a focus on the aviation industry. Recognized for excellence in staffing solutions, we are on a path of growth and are looking for a forward-thinking Marketing Manager to enhance our brand visibility and solidify our status as leaders in the field.

We are excited to announce an opening for the Marketing Manager position. This role is ideal for a seasoned marketing professional eager to advance their career by spearheading our marketing initiatives. Your strategic insights and creative flair will be instrumental in shaping our communications both internally and externally, contributing significantly to our success.

What We Provide

  • A pivotal role in a dynamic company with ample opportunities for professional growth.
  • The chance to build the marketing department from the ground up and influence the strategic direction of the organization.
  • A competitive annual salary.
  • Flexible working arrangements, including a combination of remote and office-based work.


Primary Responsibilities

  • Social Media Management: Develop and execute a comprehensive social media strategy to maintain a strong and engaging brand presence across all platforms.
  • Brand Development: Utilize SEO strategies, local marketing, and innovative techniques to enhance brand recognition.
  • Content Creation: Engage with daily operations to capture and share newsworthy updates about the company.
  • Communication Oversight: Manage all internal and external communications, ensuring alignment with our brand values and addressing the needs of our workforce.
  • Blog Writing: Regularly produce insightful blog content for our website, positioning Optime as a thought leader in aviation recruitment.
  • Creative Production: Leverage Adobe Creative Suite to design visually appealing content that supports our marketing goals.

Required Qualifications

  • Proven experience in a marketing role with a track record of increasing brand visibility and engagement.
  • Strong management skills in social media and content production.
  • Excellent written and verbal communication abilities.
  • Familiarity with SEO, content management systems, and Adobe Creative Suite is advantageous.
  • A proactive and innovative mindset towards marketing strategies.
  • A degree in Marketing, Communications, or a related discipline.

Application Process
We invite you to submit your CV for consideration. We look forward to the possibility of collaborating to drive our company forward.