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Brand Engagement Manager

2 months ago

Crawley, West Sussex, United Kingdom Optime Group Full time

Job Summary

Optime Group, a leading provider of workforce solutions, is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategic marketing campaigns to drive sales and enhance brand engagement.

About the Role

  • Marketing Strategy: Develop and implement marketing strategies to increase brand awareness and drive sales.
  • Social Media Management: Oversee and enhance our presence on social media platforms, ensuring high levels of engagement and brand consistency.
  • Content Creation: Produce high-quality, compelling content that resonates with our audience and drives brand loyalty.
  • Campaign Support: Assist in the development and execution of marketing campaigns focused on sales and lead generation.
  • Communications Coordination: Support the management of internal and external communications, reflecting our brand values and enhancing staff and client relations.
  • Collaborative Projects: Work closely with the marketing and PR teams to support broader marketing initiatives and projects.

Requirements

  • Marketing Experience: Proven ability to manage and grow social media channels, particularly LinkedIn.
  • Communication Skills: Excellent presentation skills, with a keen eye for brand aesthetics and details.
  • Content Creation: Experience in utilising SEO and content management systems to maximise reach and impact.
  • Education: Bachelor's degree in Marketing, Communications, or a related field.

What We Offer

  • Competitive Salary: £35,000 per annum plus additional benefits.
  • Hybrid Working Options: Minimum 4 days per week office based in a dynamic and vibrant environment.