Social Media Strategy Manager

6 days ago

South East England, United Kingdom Sphere Digital Recruitment | Best Small Company 2022 Full time

About the Role:

Sphere Digital Recruitment, a leading digital marketing agency, is seeking a highly experienced Paid Social Media Director to join our team. As a Paid Social Media Director, you will lead a dynamic team to deliver exceptional results for our clients. Your mission is to craft and execute a paid social strategy that not only meets but surpasses client business objectives.

Key Responsibilities:

  • Lead the development and implementation of paid social strategies.
  • Collaborate with the client servicing team to understand goals, objectives, and KPIs, translating them into actionable paid social media plans.
  • Manage a team of 4 paid social specialists, providing guidance, support, and mentorship to ensure campaign success and professional growth.
  • Oversee the planning, execution, and optimization of paid social media campaigns across multiple platforms, ensuring alignment with client budgets and timelines.
  • Monitor campaign performance and analyze data to identify trends, insights, and opportunities for optimization.
  • Develop and deliver regular reports to clients, highlighting campaign performance, key metrics, and actionable recommendations for improvement.
  • Stay informed about industry trends, platform updates, and best practices in paid social media advertising, and share insights with the team and clients.
  • Take complete ownership of client relationships from a paid social perspective, acting as an escalation point for senior client stakeholders.
  • Project manage the output of junior team members, ensuring the highest possible standards are met.
  • Oversee and guide communication from junior team members to clients, ensuring timely, clear, and consistent responses.
  • Deliver annual plans and forecasts with high accuracy based on experience.
  • Confidently present at monthly and quarterly client reviews.
  • Follow up all internal and client meetings with clear actions.
  • Lead presentations to clients, setting an example for junior members in the succinct and confident communication of ideas.
  • Regularly update clients on new product features, major industry trends, and shape their strategy to capitalize on these updates.
  • Actively seek out new betas and opportunities for your clients.
  • Demonstrate a deep understanding of clients' industries and competitors, tailoring strategic approaches accordingly.

Campaign Management:

  • Have a deep understanding of all major tools used within the agency and their application for differing client strategies.
  • Guide the use of tools confidently to junior team members.
  • Correctly assign tasks across your team according to experience while balancing workloads.
  • Be accountable for the workflow and quality of your team's work, ensuring timely and high-standard delivery aligned to clients' strategies.
  • Ensure every account has an insight-driven, clear, and achievable 30/60/90-day test schedule, reviewed and amended quarterly.
  • Ensure your team logs all significant actions to feed into Post-Campaign Analysis (PCAs) and shape future activity.
  • Develop annual strategies that meet and exceed the business goals of core clients.

Reporting and Measurement:

  • Ensure every response to briefs includes a clear set of measurable KPIs, aligning all parties involved.
  • Ensure reports and PCAs contain insightful commentary on performance, key optimizations, and recommended next steps.

Innovation and Collaboration:

  • Lead weekly team catch-ups, ensuring a clear agenda and sharing notes afterward.
  • Have regular one-on-one catch-ups with your team members, sharing notes afterward.
  • Set objectives for team members and organize bi-monthly catch-ups to monitor their progress.
  • Create and maintain training and best practice documents.
  • Contribute to the recruitment process of the team.
  • Create case studies and award entries to help grow the recognition of the team.

Candidate Requirements:

  • Minimum of 5 years of experience in paid social media advertising, with a proven record of managing successful campaigns and delivering measurable results.
  • Experience in managing Direct Response and bottom-of-the-funnel Paid Social campaigns.
  • Experience supporting new business pitches is desired but not essential.
  • Proven experience in managing client relationships.
  • Extensive knowledge of paid advertising across key social channels (Facebook, Instagram, Twitter, Snap, TikTok, etc.).
  • Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to clients and internal teams.
  • Proactive mindset with a passion for staying updated on the latest trends and innovations in digital marketing and social media.
  • Exceptional organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.

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