Paid Social Media Director
4 days ago
We are seeking a highly experienced and skilled Paid Social Media Director to join our team at Sphere Digital Recruitment, a leading digital recruitment agency. As a Paid Social Media Director, you will be responsible for leading a dynamic team to deliver exceptional results for our clients.
Key Responsibilities- Develop and implement paid social media strategies that drive business growth and revenue.
- Collaborate with the client servicing team to understand client goals, objectives, and key performance indicators (KPIs), and translate them into actionable paid social media plans.
- Manage a team of paid social media specialists, providing guidance, support, and mentorship to ensure campaign success and professional growth.
- Oversee the planning, execution, and optimization of paid social media campaigns across multiple platforms, ensuring alignment with client budgets and timelines.
- Monitor campaign performance and analyze data to identify trends, insights, and opportunities for optimization.
- Develop and deliver regular reports to clients, highlighting campaign performance, key metrics, and actionable recommendations for improvement.
- Stay informed about industry trends, platform updates, and best practices in paid social media advertising, and share insights with the team and clients.
- Take complete ownership of client relationships from a paid social media perspective, acting as an escalation point for senior client stakeholders.
- Project manage the output of junior team members, ensuring the highest possible standards are met.
- Oversee and guide communication from junior team members to clients, ensuring timely, clear, and consistent responses.
- Deliver annual plans and forecasts with high accuracy based on experience.
- Confidently present at monthly and quarterly client reviews.
- Follow up all internal and client meetings with clear actions.
- Lead presentations to clients, setting an example for junior members in the succinct and confident communication of ideas.
- Regularly update clients on new product features, major industry trends, and shape their strategy to capitalize on these updates.
- Actively seek out new opportunities for your clients.
- Demonstrate a deep understanding of clients' industries and competitors, tailoring strategic approaches accordingly.
- Have a deep understanding of all major tools used within the agency and their application for differing client strategies.
- Guide the use of tools confidently to junior team members.
- Correctly assign tasks across your team according to experience while balancing workloads.
- Be accountable for the workflow and quality of your team's work, ensuring timely and high-standard delivery aligned to clients' strategies.
- Ensure every account has an insight-driven, clear, and achievable 30/60/90-day test schedule, reviewed and amended quarterly.
- Ensure your team logs all significant actions to feed into Post-Campaign Analysis (PCAs) and shape future activity.
- Develop annual strategies that meet and exceed the business goals of core clients.
- Ensure every response to briefs includes a clear set of measurable KPIs, aligning all parties involved.
- Ensure reports and PCAs contain insightful commentary on performance, key optimizations, and recommended next steps.
- Lead weekly team catch-ups, ensuring a clear agenda and sharing notes afterward.
- Have regular one-on-one catch-ups with your team members, sharing notes afterward.
- Set objectives for team members and organize bi-monthly catch-ups to monitor their progress.
- Create and maintain training and best practice documents.
- Contribute to the recruitment process of the team.
- Create case studies and award entries to help grow the recognition of the team.
- Minimum of 5 years of experience in paid social media advertising, with a proven record of managing successful campaigns and delivering measurable results.
- Experience in managing Direct Response and bottom-of-the-funnel Paid Social campaigns.
- Experience supporting new business pitches is desired but not essential.
- Proven experience in managing client relationships.
- Extensive knowledge of paid advertising across key social channels (Facebook, Instagram, Twitter, Snap, TikTok, etc.).
- Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
- Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to clients and internal teams.
- Proactive mindset with a passion for staying updated on the latest trends and innovations in digital marketing and social media.
- Exceptional organizational skills with the ability to manage multiple projects simultaneously and meet tight deadlines.
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