Account-Based Marketing Campaign Lead, Assistant Vice President

2 weeks ago


London, Greater London, United Kingdom State Street Corporation Full time
Account-Based Marketing Campaign Lead Job Description

At State Street Corporation, we are seeking a highly skilled Account-Based Marketing Campaign Lead to join our team. As a key member of our Commercial Coverage and ABM team, you will be responsible for developing and executing strategic ABM campaigns that drive business growth and revenue.

Key Responsibilities:
  • Develop and implement ABM strategies and campaigns that align with global commercial priorities
  • Work closely with product marketing teams to create customized value proposition messaging and content
  • Estimate resources and timescales needed to achieve marketing campaigns and project goals
  • Build scalable approaches to enable global commercial ABM campaigns to be scaled to additional accounts
  • Collaborate with client-facing stakeholders to agree on ABM campaign goals and KPIs that track back to business revenue goals
Requirements:
  • Relevant marketing and communications experience, preferably in a B2B financial services and/or technology organization (At least 5 years)
  • Commercially minded with a track record in marketing campaign management with high growth targets/ambitious objectives
  • Experience of paid media planning and buying, and subsequent evaluation
  • Experience in B2B lead and demand generation
  • Experience managing third parties to deliver high-quality projects to plan and on budget
  • Account-based marketing experience, with a good understanding of the different strategies, one to one, one to few, and one to many
  • Digital through and through, with a good understanding of the full channel mix
  • Strong communication skills, with the ability to influence and manage senior stakeholders
  • Project management and a good understanding of marketing deliverables and timeframes
  • Strategic, critical thinking, and problem-solving abilities
  • Demonstrated accuracy and high attention to detail
  • Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)
  • Hands-on data and analytics experience using CRM, marketing automation software, and ABM digital tools desired


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