Executive Vice President of Account-Based Marketing

5 days ago

London, Greater London, United Kingdom Hotwire Full time
Job Title: EVP ABM

We are seeking a dynamic and visionary Executive Vice President (EVP) of Account-Based Marketing (ABM) to lead our ABM initiatives to new heights.

Job Summary:

As the EVP of ABM at Hotwire, you will be a key player in shaping and executing our account-based marketing strategy. We are looking for an innovative and strategic leader with a proven track record of driving revenue growth through ABM initiatives.

Key Responsibilities:
  • Sits on the UK Executive Leadership Team; works closely with the CEO, UK, and the EVP of Reputation & Communications to shape and influence strategy and drive business performance.
  • Supports CEO in the UK Business planning cycle.
  • Lead client portfolio, ensuring high quality delivery and performance.
  • Achieves results based on OKRs; delivers on financials (revenue, EBITDA, margin), client and employee satisfaction metrics, offer mix and geographical expansion of key clients.
  • Creates, oversees, and inputs into strategic account plans for clients, identifying new revenue opportunities and organic growth against identified targets.
  • Adjusts business development strategies in response to market trends, competitor actions, and client needs.
  • Helps build a defined, differentiated ABM/MS proposition that aligns to the UK Hotwire proposition to create market opportunity.
  • Build and nurture net new business pipeline of opportunity.
  • Leading pitches, presenting solutions to clients.
  • Advocates for Hotwire, enhancing the brand reputation
  • Collaborates with UK directors and teams to deliver Marketing and ABM services, contributing to UK growth goals.
  • Actively works with other ABM international leaders to drive multi-market opportunity and ensure best practice.
Requirements:
  • Proven track record of driving revenue growth through ABM initiatives.
  • Strong leadership and strategic planning skills.
  • Excellent communication and presentation skills.
  • Ability to work collaboratively with cross-functional teams.
  • Strong analytical and problem-solving skills.
  • Experience in developing and executing ABM strategies.
  • Knowledge of marketing automation and data analytics tools.
  • Ability to adapt to changing market trends and competitor actions.
What We Offer:
  • Opportunity to work with a global communications and marketing consultancy.
  • Chance to lead a dynamic and innovative team.
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and supportive work environment.

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