Account-Based Marketing Campaign Lead, Assistant Vice President
2 weeks ago
The Account-Based Marketing (ABM) Campaign Lead will be the key representative of the ABM Centre of Excellence (CoE) at State Street Corporation. This role is responsible for developing and implementing a comprehensive ABM strategy to support global and commercial coverage revenue priorities.
Key Responsibilities:- Develop and execute ABM campaigns from beginning to end, including account selection, insights, strategy development, planning, reporting, and budget management.
- Collaborate with product marketing teams to create customized value proposition messaging and content for ABM accounts.
- Estimate resources and timescales needed to achieve marketing campaigns and project goals.
- Build a scalable approach to enable global commercial ABM campaigns to be scaled to additional accounts within coverage areas.
- Work with client-facing stakeholders to agree on ABM campaign goals and KPIs that track back to business revenue goals.
- Establish a centre of excellence for innovative, one-to-few account-based marketing to empower and enable commercial coverage marketing leads to run ABM campaigns that support regional business priorities.
- Set up ABM frameworks and toolkits that provide guidance for marketing teams on how an ABM strategy and approach can be used most effectively to support business growth.
- Provide guidance on account selection and criteria for ABM campaigns.
- Work with the ABM agency, commercial coverage, and product marketing leads to create a bank of assets for core revenue campaigns and product themes that can be personalized and adjusted across various coverage client portfolios.
- Work with the analytics team to create a consistent measurement and reporting framework for ABM activity that tracks campaign effectiveness against ROI.
- Relevant marketing and communications experience, preferably in a B2B financial services and/or technology organization (at least 5 years).
- Commercially minded with a track record in marketing campaign management with high growth targets/ambitious objectives while delivering the brand message across appropriate marketing channels.
- Experience of paid media planning and buying, and subsequent evaluation.
- Experience in B2B lead and demand generation.
- Experience managing third parties to deliver high-quality projects to plan and on budget.
- Account-based marketing experience, with a good understanding of the different strategies, one-to-one, one-to-few, and one-to-many.
- Digital through and through, with a good understanding of the full channel mix.
- Ability to work with senior levels in an organization, communicate effectively, and influence stakeholders.
- Ability to work in cross-cultural environments and operate independently, as part of a team, and globally.
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London, Greater London, United Kingdom State Street Full timeAbout the RoleWe are seeking a highly skilled and experienced Marketing Leader to join our team at State Street as an Account-Based Marketing Campaign Lead, Assistant Vice President. In this role, you will be responsible for developing and executing a comprehensive Account-Based Marketing (ABM) strategy to support our global and commercial coverage revenue...
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London, Greater London, United Kingdom State Street Full timeAbout the RoleWe are seeking a highly skilled and experienced Marketing Leader to join our team at State Street as an Account-Based Marketing Campaign Lead, Assistant Vice President. In this role, you will be responsible for developing and executing a comprehensive Account-Based Marketing (ABM) strategy to support our global and commercial coverage revenue...
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London, Greater London, United Kingdom State Street Corporation Full timeJob Title: Account-Based Marketing Campaign Lead, Assistant Vice PresidentState Street Corporation is seeking a highly skilled Account-Based Marketing Campaign Lead to join our team. As a key member of our Commercial Coverage and ABM team, you will be responsible for developing and executing account-based marketing strategies to drive business growth and...
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London, Greater London, United Kingdom State Street Corporation Full timeJob Title: Account-Based Marketing Campaign Lead, Assistant Vice PresidentState Street Corporation is seeking a highly skilled Account-Based Marketing Campaign Lead to join our team. As a key member of our Commercial Coverage and ABM team, you will be responsible for developing and executing account-based marketing strategies to drive business growth and...
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London, Greater London, United Kingdom HarbourVest Partners (U.K.) Limited Full timeMarketing Communications Vice President, EMEAAbout the RoleWe are seeking a seasoned Marketing Communications Vice President to lead the expansion of our marketing strategy in continental Europe. As a key member of our global marketing team, you will be responsible for building and enhancing recognition of HarbourVest's brand and market position in EMEA,...
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London, Greater London, United Kingdom State Street Corporation Full timeAbout the RoleWe are seeking a highly skilled and experienced Account-Based Marketing Campaign Lead to join our team at State Street Corporation. As a key member of our Commercial Coverage and ABM team, you will be responsible for developing and executing strategic marketing campaigns that drive business growth and revenue.Key ResponsibilitiesAccount-Based...
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London, Greater London, United Kingdom State Street Corporation Full timeAbout the RoleWe are seeking a highly skilled and experienced Account-Based Marketing Campaign Lead to join our team at State Street Corporation. As a key member of our Commercial Coverage and ABM team, you will be responsible for developing and executing strategic marketing campaigns that drive business growth and revenue.Key ResponsibilitiesAccount-Based...
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London, Greater London, United Kingdom State Street Corporation Full timeAbout the RoleWe are seeking a highly skilled and experienced Account-Based Marketing Campaign Lead to join our team at State Street Corporation. As a key member of our Commercial Coverage and ABM team, you will play a critical role in developing and executing strategic marketing campaigns that drive business growth and revenue.Key...
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London, Greater London, United Kingdom State Street Corporation Full timeAbout the RoleWe are seeking a highly skilled and experienced Account-Based Marketing Campaign Lead to join our team at State Street Corporation. As a key member of our Commercial Coverage and ABM team, you will play a critical role in developing and executing strategic marketing campaigns that drive business growth and revenue.Key...
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London, Greater London, United Kingdom State Street Corporation Full timeAccount-Based Marketing Campaign Lead Job DescriptionAt State Street Corporation, we are seeking a highly skilled Account-Based Marketing Campaign Lead to join our team. As a key member of our Commercial Coverage and ABM team, you will be responsible for developing and executing strategic ABM campaigns that drive business growth and revenue.Key...
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