Account-Based Marketing Campaign Lead, Assistant Vice President
1 week ago
State Street Corporation is seeking a highly skilled Account-Based Marketing Campaign Lead to join our team. As a key member of our Commercial Coverage and ABM team, you will be responsible for developing and executing account-based marketing strategies to drive business growth and revenue.
Key Responsibilities:- Develop and execute ABM campaigns from beginning to end, including account selection, insights, strategy development, plan, reporting, and budget management.
- Work closely with product marketing teams to customize value proposition messaging and content to meet the needs of ABM accounts.
- Estimate resources and timescales needed to achieve marketing campaigns and project goals.
- Build a scalable approach to enable global commercial ABM campaigns to be scaled to additional accounts within coverage areas.
- Work with client-facing stakeholders to agree on ABM campaign goals and KPIs that track back to business revenue goals.
- Relevant marketing and communications experience, preferably in a B2B financial services and/or technology organization (at least 5 years).
- Commercially minded with a track record in marketing campaign management with high growth targets/ambitious objectives while delivering the brand message across appropriate marketing channels.
- Experience of paid media planning and buying, and subsequent evaluation.
- Experience in B2B lead and demand generation.
- Experience managing third parties to deliver high-quality projects to plan and on budget.
- Account-based marketing experience, with a good understanding of the different strategies, one-to-one, one-to-few, and one-to-many.
- You must be digital through and through, and understand the full channel mix.
- Working, communicating, and influencing with senior levels in an organization.
- Working in cross-cultural environments with an ability to operate on your own, as part of a team, and globally (preferred).
- Strong communication skills - your role will include presentations to business stakeholders.
- Ability to influence and manage senior stakeholders.
- Project management and a good understanding of marketing deliverables and timeframes.
- Strategic, critical thinking, and problem-solving abilities.
- Demonstrated accuracy and high attention to detail.
- Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook).
- Hands-on data and analytics experience using CRM, marketing automation software, and ABM digital tools desired.
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London, Greater London, United Kingdom State Street Full timeAbout the RoleWe are seeking a highly skilled and experienced Marketing Leader to join our team at State Street as an Account-Based Marketing Campaign Lead, Assistant Vice President. In this role, you will be responsible for developing and executing a comprehensive Account-Based Marketing (ABM) strategy to support our global and commercial coverage revenue...
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London, Greater London, United Kingdom State Street Full timeAbout the RoleWe are seeking a highly skilled and experienced Marketing Leader to join our team at State Street as an Account-Based Marketing Campaign Lead, Assistant Vice President. In this role, you will be responsible for developing and executing a comprehensive Account-Based Marketing (ABM) strategy to support our global and commercial coverage revenue...
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London, Greater London, United Kingdom State Street Corporation Full timeAccount-Based Marketing Campaign Lead Job DescriptionThe Account-Based Marketing (ABM) Campaign Lead will be the key representative of the ABM Centre of Excellence (CoE) at State Street Corporation. This role is responsible for developing and implementing a comprehensive ABM strategy to support global and commercial coverage revenue priorities.Key...
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London, Greater London, United Kingdom State Street Corporation Full timeAccount-Based Marketing Campaign Lead Job DescriptionThe Account-Based Marketing (ABM) Campaign Lead will be the key representative of the ABM Centre of Excellence (CoE) at State Street Corporation. This role is responsible for developing and implementing a comprehensive ABM strategy to support global and commercial coverage revenue priorities.Key...
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London, Greater London, United Kingdom State Street Corporation Full timeAbout the RoleWe are seeking a highly skilled and experienced Account-Based Marketing Campaign Lead to join our team at State Street Corporation. As a key member of our Commercial Coverage and ABM team, you will be responsible for developing and executing strategic marketing campaigns that drive business growth and revenue.Key ResponsibilitiesAccount-Based...
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London, Greater London, United Kingdom State Street Corporation Full timeAbout the RoleWe are seeking a highly skilled and experienced Account-Based Marketing Campaign Lead to join our team at State Street Corporation. As a key member of our Commercial Coverage and ABM team, you will be responsible for developing and executing strategic marketing campaigns that drive business growth and revenue.Key ResponsibilitiesAccount-Based...
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London, Greater London, United Kingdom State Street Corporation Full timeAbout the RoleWe are seeking a highly skilled and experienced Account-Based Marketing Campaign Lead to join our team at State Street Corporation. As a key member of our Commercial Coverage and ABM team, you will play a critical role in developing and executing strategic marketing campaigns that drive business growth and revenue.Key...
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London, Greater London, United Kingdom State Street Corporation Full timeAbout the RoleWe are seeking a highly skilled and experienced Account-Based Marketing Campaign Lead to join our team at State Street Corporation. As a key member of our Commercial Coverage and ABM team, you will play a critical role in developing and executing strategic marketing campaigns that drive business growth and revenue.Key...
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London, Greater London, United Kingdom State Street Corporation Full timeAccount-Based Marketing Campaign Lead Job DescriptionAt State Street Corporation, we are seeking a highly skilled Account-Based Marketing Campaign Lead to join our team. As a key member of our Commercial Coverage and ABM team, you will be responsible for developing and executing strategic ABM campaigns that drive business growth and revenue.Key...
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