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Lead Generation Strategy Manager
3 months ago
Lead Generation Strategy Manager - ACCESS UK LTD
We are seeking individuals to become part of the ACCESS family, who share our commitment to fostering improvement and who will contribute to our ongoing growth. Our ethos of 'Love Work. Love Life. Be You.' is fundamental to our achievements and how we empower our clients to focus on what truly matters to them.
What ACCESS offers you:
We provide a flexible, hybrid working environment that allows you to harmonize your professional and personal life while nurturing a robust team-oriented culture. We are dedicated to fulfilling our promises, prioritizing the development of our personnel. We will collaborate with you to advance your career trajectory and offer opportunities to expedite your professional growth. In addition to a competitive salary, we provide a standard of 25 days of annual leave (which increases with tenure), a matched pension scheme, and a selection of benefits tailored to your needs. We also encourage community involvement, offering one charity day to support a cause that resonates with you.
About You:
As the Lead Generation Strategy Manager, you will be responsible for formulating and overseeing the strategic marketing initiatives for our business, collaborating with sales and product teams to achieve pipeline, order, and revenue objectives. This role will spearhead the creation and implementation of essential marketing programs aimed at generating additional revenue, primarily within our existing customer base while also facilitating international growth. You will develop persuasive messaging and content tailored for our key target demographics and establish compelling value propositions.
Your Daily Responsibilities:
- Assist in the formulation of product propositions, messaging, and content tailored for target personas across various market segments.
- Acquire a comprehensive understanding of the purchasing process and buyer profiles to execute relevant sales enablement and nurturing programs that enhance conversion rates.
- Foster collaborative relationships with key internal stakeholders through regular, effective communication.
- Serve as the trusted resource for marketing initiatives.
- Enhance your industry knowledge to design and implement multi-channel marketing strategies that drive lead generation and improve success rates.
- Develop initiatives to engage our customer base, launching new features and driving user activation.
- Demonstrated B2B marketing experience, ideally within a software organization.
- Experience or a solid understanding of crafting compelling marketing propositions and translating them into engaging sales enablement programs.
- Exceptional verbal and written communication skills, with the ability to interpret and convey product information in terms of customer benefits.
- Proven track record of executing successful marketing initiatives and lead generation campaigns utilizing diverse media channels.
ACCESS UK LTD is one of the leading providers of business management software for small and mid-sized enterprises across the UK, Ireland, USA, and Asia Pacific. We empower over 100,000 clients in both commercial and non-profit sectors to enhance their productivity and efficiency. Our solutions extend beyond mere technology; we connect the right individuals with the right data at the right moment through ACCESS Workspace.
At ACCESS, we are dedicated to fostering a welcoming and inclusive environment where everyone can flourish. If you are enthusiastic about this opportunity, even if your previous experience does not align perfectly, you may still be the ideal candidate for us. We firmly believe in equality and the transformative power of diversity. Join our dynamic team where you can love what you do, love how you live, and most importantly, be your authentic self. Together, let’s make a meaningful impact.
Love Work. Love Life. Be You.
