Senior Brand Marketing Director
5 days ago
Job Title: Senior Brand Marketing Director
Job Summary:
FS1 Recruitment is seeking a seasoned Senior Brand Marketing Director to lead the brand strategy in the UK and Ireland. As a key senior team member and brand guardian, you will ensure consistent brand integrity across all communications and initiatives.
Key Responsibilities:
- Develop and Execute Brand Strategy: Develop and execute the annual brand marketing and communication strategy aligned with global marketing to achieve company objectives and growth targets.
- Lead Commercial Strategy: Lead the design and activation of the Commercial Strategy in collaboration with the Head of Marketing & EPS, ensuring timely execution to meet growth plans.
- Drive Demand and Visibility: Create and drive demand for the brand through innovative marketing plans, promotional activities, and trade show management to enhance brand visibility and impact.
- Collaborate with Cross-Functional Teams: Collaborate with Sales, Product, and EPS teams on projects to maximize opportunities, support bespoke customer initiatives, and drive value and business growth.
- Manage Marketing Budget: Manage and monitor the marketing budget, ensuring efficient allocation of resources and tracking effectiveness to meet business goals.
- Lead Marketing Team: Oversee the Marketing Team, handling recruitment, training, scheduling, and compliance with company policies and brand standards.
- Engage with Customers: Engage in key account meetings, international marketing events, and PR activities to strengthen customer relationships, secure loyalty, and promote the brand.
Requirements:
- Senior Marketing Experience: 5+ years in senior marketing with expertise in managing complex projects and meeting deadlines.
- Marketing Degree: Holds a Marketing degree.
- Technical Skills: Proficient in Microsoft Office, Adobe systems, and both PC/MAC platforms.
- Leadership and Communication Skills: Excellent leadership, communication, and creative problem-solving abilities.
- Flexibility and Adaptability: Committed, flexible, and willing to travel or work extended hours as needed.
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