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Strategic Marketing Lead

2 months ago

Glasgow, Glasgow City, United Kingdom Incremental Full time
Position Overview:

We are seeking a Marketing Manager to enhance our strategic marketing initiatives for the Business Applications sector. This role offers a hybrid working model, allowing flexibility in your work environment.

In this capacity, you will primarily engage in the Strategic Marketing domain, utilizing your extensive marketing expertise and innovative strategies to formulate and execute a comprehensive marketing plan for Business Applications.

Key Responsibilities:

  • Act as a knowledgeable and inquisitive subject matter expert to effectively promote the Business Applications portfolio.
  • Comprehend the strategic direction, priorities, product offerings, market dynamics, industry sectors, partner networks, and target audience for Business Applications.
  • Craft and implement the marketing strategy and lead generation efforts for Business Applications, ensuring alignment with overarching marketing principles, focusing on strategic initiatives and high-quality deliverables.
  • Identify promotional opportunities and collaborate with the broader team to advocate for Business Applications and its advantages, enhancing customer engagement through account-based marketing, digital presence, events, sponsorships, awards, public relations, and thought leadership activities.
  • Understand the partner ecosystem, particularly in relation to Microsoft, to foster and expand collaborative marketing efforts, utilizing partner Marketing Development Funds and analyzing related activities.
  • Collaborate with the marketing team to share best practices, identify synergies, and ensure effective marketing processes and tools are in place.
  • Stay informed about the latest industry trends, particularly in Business Applications, leading the adoption of innovative marketing tactics and adjusting messaging as necessary.
Qualifications:
  • Experience in B2B marketing environments.
  • Demonstrated success in planning and executing impactful marketing projects, campaigns, and activities, including content creation and lead generation through outbound marketing.
  • Proficient in customer engagement strategies, including account-based marketing and event management.
  • Experience collaborating with partners and utilizing Marketing Development Funds.
  • Familiarity with Microsoft products is advantageous.
  • Proficient in management, planning, and reporting tools.
  • Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
  • Familiarity with webinar platforms (e.g., Streamyard, LinkedIn Live).
  • Knowledge of social media platforms and Search Engine Optimization (SEO) is beneficial.
  • Experience with Content Management Systems (e.g., WordPress) is a plus.
  • Strong resilience, problem-solving, and decision-making capabilities.
  • Project management skills with a proven ability to see projects through to completion.
  • Adaptable and flexible approach to meet business needs.
Additional Information:

At Incremental, we value inclusion and believe it fosters an environment where everyone can be their authentic selves. We celebrate diversity as it drives our innovation. We encourage applications from individuals of all backgrounds, regardless of age, disability, gender, marital status, pregnancy, race, religion, or sexual orientation.

If you feel you may not meet every qualification but believe you would be a strong fit for this role, we welcome your application.