Marketing Strategy Lead

1 week ago

Glasgow, Glasgow City, United Kingdom Telefónica Tech Full time
About the Role

We are seeking an experienced Marketing Manager to join our team at Telefónica Tech, a leading NextGen Tech solutions provider. As a key member of our Strategic Marketing team, you will play a crucial role in developing and executing integrated marketing activities to drive growth in our Business Applications offering.

Key Responsibilities
  • Marketing Strategy Development: Develop and lead a plan of integrated marketing activities to drive brand awareness, lead generation, and customer engagement.
  • Industry Expertise: Leverage your deep marketing and industry knowledge to understand the strategy, priorities, portfolio, market, and audience for our Business Applications offering.
  • Collaboration and Partnerships: Work closely with our partner ecosystem, especially Microsoft, to drive and grow our collaboration and coordinated marketing activities.
  • Content Creation and Campaigns: Develop and execute successful marketing projects, campaigns, and activities, including content generation and copywriting, and generating leads/demand through outbound marketing campaigns.
  • Customer Engagement and Relations: Identify opportunities to promote our Business Applications and drive customer engagement and relations via account-based marketing, events, speaking opportunities, and sponsorships.
Requirements
  • Experience: Proven experience in marketing in B2B companies, with a focus on Business Applications.
  • Skills: Strong marketing and industry knowledge, with experience in customer engagement and relations, content creation, and campaign execution.
  • Tools and Technologies: Familiarity with management, planning, and reporting tools, CRMs, marketing automation tools, and webinar platforms.
About Telefónica Tech

We are a leading NextGen Tech solutions provider with a highly diversified team of over 6,000 exceptionally skilled employees and +60 nationalities. We believe in the power of diversity and inclusion, and we are committed to creating a workplace where everyone can thrive.

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