B2B Marketing Manager

7 days ago

Fleet, Hampshire, United Kingdom CV Library Full time
About the Role

We are seeking an experienced B2B Marketing Manager to join our team at CV-Library. As a key member of our marketing department, you will play a critical role in developing and executing our B2B marketing strategy across the UK and US markets.

Key Responsibilities
  • Account-Based Marketing (ABM) Campaigns: Plan, set up, and manage targeted ABM campaigns across owned and paid channels to drive demand and support our direct sales strategies.
  • Marketing Strategy and Planning: Shape our marketing activities and programs by bringing customer insight to the conversation, defining and articulating customer-led value propositions, and positioning our products and solutions.
  • CRM and Marketing Automation: Use your in-depth knowledge of CRM platforms and experience in implementing effective and integrated CRM strategies to drive our business growth objectives. Lead the development and optimization of our B2B CRM lifecycle strategy, through onboarding, engagement, and retention initiatives.
  • Campaign Execution and Optimization: Develop, deliver, and optimize automated workflows within the CRM to streamline campaigns and ensure that we are communicating with our prospects and existing customers at the optimal time with the right messaging, creating opportunities for our sales team.
  • Marketing Performance and Reporting: Ensure the function is contributing to the sales pipeline and revenue generation targets by defining, tracking, and reporting on marketing's contribution to pipeline, return on investment, customer acquisition, campaign activity, and results.
  • Team Management and Development: Manage and drive our existing team and define the future team structure and hiring requirements, with a focus on how we build out capabilities in the US market.
  • Marketing Asset Development: Develop marketing assets around value propositions to ensure CV-Library teams have engaging, robust, and well-thought-out narratives and sales enablement materials.
  • Cross-Functional Collaboration: Partner with wider business functions on targets, campaigns, lead scoring, follow-up strategies, lead management, and reporting.
  • Continuous Improvement: Continuously analyze and optimize marketing campaigns to maximize conversion rates at every stage of the customer journey, conducting A/B testing, monitoring key performance indicators, and leveraging marketing automation tools to enhance conversion.
Requirements
  • 5+ years of experience with B2B demand generation and ABM, with experience operating a B2B marketing function within international territories, including the U.S.
  • Demonstrable and in-depth experience with B2B CRM platforms, as well as the leading integrated MarTech.
  • Strong CRM focus, with hands-on experience within best-in-class CRMs, preferably with Microsoft Dynamics.
  • KPI-driven, with the ability to demonstrate how you have had a significant impact on key results (leads and revenue) within previous businesses.
  • Data-focused, with strong analytical skills, experience analyzing data, making data-driven decisions, and reporting on performance.
  • Experienced user of marketing automation tools and sales sequencing technology.
  • Ability to build email nurture programs, retargeting programs, as well as paid media and re-marketing campaigns.
  • Experience running campaigns across multiple channels and touchpoints.
  • Experience in hiring and managing a B2B marketing team.
  • Ability to define MQLs and SQLs and create structure and framework within the channel.
  • Excellent communication and collaboration skills across teams, with the ability to effectively partner with sales, operations, content writers, and designers.
  • Self-starter with the ability to prioritize and manage multiple tasks and projects.
  • Flexibility and adaptability to change.
  • Highly driven to achieve business goals and obsessed with solving complex problems.

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