CRM Marketing Manager

1 month ago

Yeovil, Somerset, United Kingdom Screwfix Full time
Overview

We are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.

Responsibilities
  • Develop and execute campaign strategies using data and insights to drive customer engagement and retention.
  • Design and implement marketing campaigns using real-time data, RFM segmentation, lifecycle journeys, triggered campaigns, and personalized content.
  • Manage marketing budgets and target audience engagement across various channels, including our highly-rated App, Push/Rich Inbox campaigns, Direct Mail, SMS, targeted emails, and Coupon at Till.
  • Utilize customer segmentation, data, and reports to drive personalized marketing messages based on behavior, product, channel, and message using a test and learn methodology.
  • Interpret campaign reports and analysis to inform intelligence-led campaign decisions.
  • Create bespoke campaign assets and promotions.
  • Contribute to the CRM & Planning team budget and provide regular updates to the Senior CRM Marketing Manager.
  • Support third-party relationship management, including SLAs and service issues.
  • Provide information and recommendations to the Air Traffic Control process with marketing plans, volumes, and results for your segment/s.
  • Support the overall management of Direct Marketing plans and timing schedules.
  • Provide cover across the wider team as needed.
  • Build relationships with internal stakeholders to foster a collaborative approach to delivering key activities.
  • Stay up-to-date with industry best practices and innovations to inform future thinking and internal change.
Qualifications
  • Experience in team and people management.
  • Good understanding of direct marketing principles, particularly in using digital channels such as App push, rich inbox, and email.
  • Ability to interpret complex information and present it in a clear, user-friendly format.
  • Strong Excel skills with the ability to interpret and translate data.
  • Ability to work independently and meet strict deadlines.
  • Previous experience in a similar role within a multi-channel business is desirable.
  • Experience with campaign management and reporting software is an asset.
What's in it for me?

We offer a range of benefits that support your wellbeing and career growth, including a subsidised canteen, free parking, enhanced family leave policy, award-winning pension scheme, and more.

We're committed to building a better future for our community and our planet. We're doing everything we can in six key areas: eliminating carbon emissions, reducing and recycling waste, sourcing responsibly, keeping products in use for longer, selling more sustainable products, and providing sustainable packaging.

We believe in equity for all and strive to create a culture of inclusivity and genuine community. We're a company built on teamwork, and we encourage everyone to share their views and contribute to our success.

  • CRM Marketing Manager

    1 month ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive customer engagement and loyalty through strategic marketing campaigns.ResponsibilitiesDevelop and execute direct-to-customer marketing campaigns to drive lifetime value, loyalty, and spend using our leading automated marketing systems.Utilize data and insights to design campaign strategies and...

  • CRM Marketing Manager

    1 month ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive customer engagement and loyalty through strategic marketing campaigns.ResponsibilitiesDevelop and execute direct-to-customer marketing campaigns to drive lifetime value, loyalty, and spend using our leading automated marketing systems.Utilize data and insights to design campaign strategies and...

  • CRM Marketing Manager

    3 weeks ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and loyalty.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    1 month ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and loyalty.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    1 month ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and loyalty.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    3 weeks ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and loyalty.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    4 weeks ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing efforts and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and retention.Design and implement marketing campaigns across multiple channels, including...

  • CRM Marketing Manager

    4 weeks ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing efforts and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and retention.Design and implement marketing campaigns across multiple channels, including...

  • CRM Marketing Manager

    1 month ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and retention.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    1 month ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and retention.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    1 month ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and loyalty.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    1 month ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and loyalty.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    3 weeks ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and retention.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    3 weeks ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and retention.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    1 month ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and retention.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    1 month ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and retention.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    3 weeks ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing efforts and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and retention.Design and implement marketing campaigns across multiple channels, including...

  • CRM Marketing Manager

    3 weeks ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing efforts and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and retention.Design and implement marketing campaigns across multiple channels, including...

  • CRM Marketing Manager

    4 weeks ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and retention.Design and implement marketing campaigns using real-time data, RFM...

  • CRM Marketing Manager

    4 weeks ago

    Yeovil, Somerset, United Kingdom Screwfix Full time

    OverviewWe are seeking a skilled CRM Marketing Manager to drive our direct-to-customer marketing campaigns and enhance customer lifetime value, loyalty, and spend.ResponsibilitiesDevelop and execute campaign strategies using data and insights to drive customer engagement and retention.Design and implement marketing campaigns using real-time data, RFM...