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Global Content and Copy Director

2 months ago

London, Greater London, United Kingdom COYA Restaurant & Pisco Bar Full time

Job Summary:

COYA Restaurant & Pisco Bar is seeking a visionary Content and Copy Director to lead our content and copy strategy, producing high-quality multimedia content that showcases our luxury lifestyle brand.

Key Responsibilities:

  • Develop and Implement Content Strategy: Oversee content creation and copywriting across all communication channels, ensuring a consistent and effective brand identity.
  • Orchestrate Photo and Video Shoots: Coordinate with marketing and operational departments and external creatives to deliver visually stunning assets that captivate our audience globally.
  • Execute and Deliver Compelling Content: Develop creative and compelling content to drive brand growth and customer acquisition through various channels.
  • Support Marketing Plans and Strategy: Collaborate closely with the Global Marketing Director and wider teams to translate strategic storytelling into cohesive content plans for brand, seasonal, and promotional campaigns.
  • Manage Editorial and Campaign Calendars: Meticulously manage editorial and campaign calendars, conceptualize ideas, and align content with product launches, social impact initiatives, and regional cultural moments.
  • Develop and Maintain Creative Databases: Foster relationships with photographers, videographers, and production agencies to ensure a rich selection of relevant content.
  • Lead Social Media Strategy: Drive business KPIs through impactful feed posts, stories, and ads, implementing daily engagement tactics and growth strategies alongside external agencies.
  • Monitor Competitor Activities: Stay ahead of trends by analyzing competitor activities and ensuring our social channels resonate with regional interests and behaviors.
  • Influencer Marketing and UGC Engagement: Cultivate relationships, develop a brand ambassador program, and oversee collaboration logistics to ensure robust user-generated content engagement and performance tracking.
  • Planning and Budget Management: Plan and manage budgets across various territories and programs, including organic and paid media spending.
  • Data Analysis: Utilize AI-enabled tools and technologies to gather insights on client data and trends in audience behavior at scale, maximizing the brand's social presence and creative ideas for content generation.

Requirements:

  • Proven experience in luxury lifestyle content creation.
  • Strong background in social media strategy and campaign management at an international level.
  • Exceptional copywriting and editorial skills.
  • Ability to coordinate and manage photo and video shoots.
  • Experience in influencer marketing and user-generated content initiatives.
  • Excellent communication and collaboration skills.
  • Keen eye for detail and a passion for storytelling.
  • Experience running multiple social accounts.
  • Available to travel extensively.
  • 2nd language such as Spanish, Italian, French would be advantageous.

Why COYA Restaurant & Pisco Bar?

  • Be part of a prestigious brand in the luxury lifestyle industry.
  • Work in a dynamic and creative environment.
  • Collaborate with a talented team of professionals.
  • Enjoy opportunities for professional growth and development.