Digital Marketing Specialist

1 day ago


Blackpool, Blackpool, United Kingdom Higher People LTD Full time

Job Title: Digital Marketing Executive

About the Role:

We are seeking a highly skilled Digital Marketing Executive to join our team at Higher People LTD. As a Digital Marketing Executive, you will be responsible for helping generate sales through digital strategies.

Key Responsibilities:

  • Develop and implement digital marketing campaigns to drive sales and revenue growth.
  • Conduct market research to stay up-to-date on industry trends and competitor activity.
  • Manage and optimize website content, including metadata, URLs, and internal linking structure.
  • Monitor and report on website performance using tools such as Google Analytics.
  • Manage PPC and CPC campaigns to maximize effectiveness and achieve the best ROI from paid advertising.
  • Research and recommend new digital marketing strategies and tools to improve campaign performance.
  • Collaborate with cross-functional teams to ensure alignment and effective communication.

Requirements:

  • Proven track-record of creating and delivering marketing campaigns to support sales and service.
  • Qualification in Marketing, English, or another business-related degree (or relevant marketing qualification).
  • Excellent writing skills and content production experience.
  • Results-driven with a portfolio of demonstrable success with campaign ROI.
  • Experience with website management, SEO, PPC, and CPC.
  • Minimum of three years in a digital marketing role.
  • Proficiency in Content Management Systems, HTML, Google Search Console, and Social Media Management.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.


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