Digital Product Strategist

3 weeks ago


Bradford, Bradford, United Kingdom FGH (Freemans Grattan Holdings) Full time

About the Role

We are seeking a talented Digital Product Strategist to join our team on a fixed-term contract for up to 6 months. You will play a pivotal role in leading product management, UX design, digital analytics, and cross-functional teams to develop, manage, and measure product enhancements that drive profit growth, sales, and support our overall business strategy.

This is a hybrid role, requiring two days of on-site collaboration at our Bradford office each week.

Role Responsibilities
  • Shape the vision, strategy, and long-term roadmap for your assigned group of products across all relevant devices and customer touchpoints.
  • Effectively execute the roadmap by managing stakeholder expectations and navigating dependencies across multiple products and teams.
  • Collaborate with stakeholders to define a prioritized roadmap based on commercial benefits, UX impact, performance, and business strategy.
  • Develop a deep understanding of key user personas, customers, and stakeholders for your assigned products. Collaborate with internal stakeholders to gather business and product requirements, prioritize the backlog, and ensure alignment.
  • Clearly document and communicate new requirements to the E-Commerce development team using user stories, personas, acceptance tests, and help break down complex tasks into smaller, deliverable units of value.
  • Lead sprint/release planning sessions by working with E-Commerce development counterparts to plan sprints/releases that maximize business value with minimal effort.
  • Ensure the successful delivery of agreed-upon product developments and maintain accountability for their performance.
  • Continuously monitor and improve key performance indicators (KPIs) related to product development, ensuring alignment with targets.
  • Effectively present the product vision, roadmap, KPIs, and execution plans (release/sprint plans) to stakeholders.
About You
  • Proven experience in product ownership within a digital environment.
  • Ability to collaborate with diverse stakeholders to develop a prioritized roadmap based on transparent scoring that combines commercial benefits, UX impact, and strategic relevance.
  • Demonstrated ability to deliver agreed-upon product developments effectively.
  • Experience working with company leadership and executives to define the product strategy and roadmap.
  • Strong analytical skills and the ability to assess market segments, products, vendors, and complex technologies for alignment with financial targets, strategic initiatives, and product goals.
  • Advanced understanding of online user experience, online marketing principles, and strategy.
  • Experience implementing testing strategies across digital platforms (web, mobile).
  • Proven ability to manage cross-functional teams without direct reporting lines.
  • Experience with agile project management and lean startup principles.
  • Educated to degree level or equivalent business-related qualifications.
  • Excellent analytical skills.
  • Ability to break down complex problems into manageable steps.
  • Strong communication skills.


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