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Marketing Specialist

2 months ago


Maidstone, Kent, United Kingdom Howden Full time
Marketing Executive Job Description

We are seeking a highly motivated and experienced Marketing Executive to join our team at Howden. As a Marketing Executive, you will play a key role in implementing, managing, and monitoring the Commercial division's marketing plan, delivering integrated marketing campaigns to drive customer acquisition, retention, cross-sell, and up-sell.

Key Responsibilities:
  • Collaborate with stakeholders in the Commercial division to understand their sales requirements and challenges, and develop targeted marketing campaigns to drive organic growth.
  • Develop and execute integrated marketing campaigns across various channels, including email marketing, advertising, and events, to generate leads and drive sales.
  • Manage ongoing media partnerships to ensure activity delivers leads that match the division's appetite and target audience.
  • Develop sales enablement initiatives to support sales teams in offices across the division.
  • Work closely with our external digital agency to monitor and manage PPC campaigns, analyzing monthly results, optimizing landing pages, and reporting results to senior stakeholders.
  • Collaborate with our external SEO consultancy and internal Web Marketing team to develop and implement a comprehensive SEO strategy for the Commercial division.
  • Liaise with internal and external stakeholders to develop original and innovative content to improve SEO and increase brand awareness.
  • Monitor key metrics and use a 'test and learn' approach to analyze the effectiveness of marketing initiatives, optimize performance, and drive revenue.
  • Provide regular reporting to the management team on marketing performance, using data insights to inform future marketing strategies.
  • Manage the Commercial division's marketing budget, ensuring clear ROI against activity.
Requirements:
  • At least three years' marketing experience, preferably in the financial services sector, particularly insurance.
  • Experience in building and managing multi-channel marketing campaigns, including email marketing, advertising, and events.
  • Strong digital marketing capability, including SEO, PPC, paid social, and display.
  • Proficient in analytical tools and measurement of ROI.
  • Certificate and/or Diploma CIM qualified, although not essential.
What We Offer:

We offer a career that you define, with opportunities for personal development, volunteering, and fundraising for charity. We prioritize work-life balance and support our people in every aspect of their lives. Our business succeeds by allowing our people to make a mark in the areas they care about most.

We are committed to diversity and inclusion, treating colleagues, candidates, clients, and business partners with equality, fairness, and respect. We are on a life-long journey to become an ever-more sustainable group, taking care of our people and the world we live in.