Social Media Manager

3 weeks ago

Bury, Borough of Bury, United Kingdom JD Sports Full time

Job Title – Social Media Lead

Location – BL9 8RR

Working rota – Monday - Friday

Working hours – 08:30 - 17:00

Role Overview:

The primary objective of this position is to implement optimal social media practices and strategies across various platforms. This entails a data-driven approach coupled with a creative outlook to enhance all organic and community content. A comprehensive understanding of major social media platforms, community management, organic growth, and content creation is essential, alongside the capability to adapt to ever-evolving business and market dynamics. In a dynamic work environment, this role will oversee a team of social media executives and assistants to handle daily social media tasks while also innovating new social campaigns.

Key Responsibilities:

  • Collaborate closely with diverse stakeholders within the department to ensure social media content is distinctive, timely, relevant to the audience, and executed to the highest standard across each platform.
  • Achieve key performance indicators (KPIs) related to growth, engagement, and quality of output as defined by the Social Lead.
  • Oversee team development, establish KPIs, targets, and plans, ensuring these are met by motivating and engaging the team.
  • Manage a team of Senior Executives, Executives, and Assistants to ensure an even distribution of workload, facilitate project progression, and deliver key initiatives punctually using project management tools.
  • Engage with key stakeholders on significant initiatives, including but not limited to: purchasing, merchandising, content, and offline marketing teams.
  • Oversee the daily management and allocation of the social media budget.
  • Ensure the social media team adopts a data-driven approach to content and platform performance.
  • Be accountable for the team meeting traffic KPIs such as revenue, sessions, and cost of sales; a background in this area is crucial.
  • Collaborate with the social lead on a channel-specific strategy, ensuring its implementation and development across multiple accounts, including reactive strategies.
  • Work closely with the social lead and suppliers on channel innovations to ensure the organization remains at the forefront of new functionalities.
  • Maximize incentives and the organization’s single customer view proposition by collaborating with the senior social executive in this domain.
  • Maintain an overview of all current in-house and third-party brand campaigns, ensuring the team responds and takes necessary actions.
  • Coordinate with peers, including the Social Media Analyst and Community Manager, to ensure collaborative efforts and fluid communication across the team.
  • Partner with the social lead to ensure regular and standardized reporting is provided both within the team and across the department.
  • Represent the organization at events when necessary, ensuring relevant content is captured and uploaded for all pertinent social platforms.

Skills and Experience:

  • Proven experience in a social media management role is essential.
  • Demonstrated success in leading social media strategies for large organizations.
  • Experience managing substantial social media budgets, ensuring a positive return on investment.
  • Ability to grow and enhance social media accounts in terms of engagement and revenue through data analysis.
  • Exceptional functional competence and confidence.
  • Experience with contract negotiations and onboarding new platforms at scale.
  • Capable of delivering comprehensive social media campaigns from concept through to evaluation.
  • Adaptable to changing environments and tactics.
  • Formulation of social media strategies to support multichannel initiatives.
  • The ability to influence within a fast-paced organizational environment.

The Company:

JD Group is a prominent omnichannel retailer specializing in Sports Fashion, Street & Premium Fashion, Outdoors, and Gyms, employing over 60,000 colleagues across 3,400 stores in more than 30 markets globally.

We are an equal opportunity employer that values diversity. We recognize the significance of an inclusive workplace culture where everyone can thrive, regardless of their background or identity.

To join this successful and continuously expanding company, you should share our strategic goals of being people-first, a digital leader, and a customer-focused organization committed to operational excellence and identifying new growth opportunities in our daily operations.

We appreciate our employees' dedication to making JD Sports the success it is today, and in return, we offer exceptional benefits:

  • Incremental Holiday Allowance
  • Staff Discount on qualifying purchases across Group retail stores and online
  • Exclusive Colleague Bike Discount scheme
  • Discounted Gym membership
  • Personal development opportunities to learn and grow at work
  • Access to Apprenticeships and accredited qualifications

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