Paid Media Manager
5 days ago
We are seeking a highly skilled and experienced Paid Media Manager to join our management team within the Paid Media Department at JD Sports. As a key member of our team, you will be responsible for leading and developing our Senior Executives, Executives, and Assistants in our market-leading in-house Paid Media team.
Key Responsibilities- Lead the strategy and account direction for our Paid Media campaigns, working closely with our tier 1 partners such as Google, YouTube, Bing, Apple, Facebook, Instagram, Twitter, Pinterest, and emerging platforms.
- Develop and implement best-in-class Paid Media implementation across Paid Search & Shopping, Paid Social & Digital Display, and other channels.
- Manage key stakeholders across the business, including integrating with other parts of the Multi-Channel team such as Organic Search, Affiliates & Partnerships, Content, CRO, and Analytics teams.
- Develop and mentor our junior team members, including Assistants and Executives, and identify and develop our next management leaders.
- Oversee the end-to-end implementation of Paid Search and/or Paid Social accounts, including set-up, management, analytics, tracking, and reporting.
- Be an expert in all relevant 3rd party tools and technology, including Google Analytics.
- Build and maintain project plans outlining all key tasks for your accounts, and continually review and suggest changes to tactics based on current performance and impact on campaign goals and KPIs.
- Accurately forecast potential delivery for your accounts, and help develop the Paid Media department by being innovative and sharing knowledge and processes.
- Develop a close working relationship with external suppliers, including Google, Facebook, Apple, Twitter, and other key partners.
- Ability to identify issues and be proactive in providing solutions.
- A high degree of numeracy and literacy.
- Ability to work under pressure across a high level of Paid Search and/or Paid Social accounts.
- Effective team management skills.
- Highly literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
- Effective communication and presentation skills.
- Effective time management skills with the ability to multi-task.
- A high attention to detail.
- Experience in managing sophisticated Paid Search & Shopping and/or Paid Social campaigns.
- In-depth knowledge of Paid Media, from an implementation perspective.
- Google Analytics.
- An appreciation of the Paid Media ecosystem, including how Paid Search influences Paid Social.
JD Sports is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors, and Gyms with over 60,000 colleagues across 3,400 stores in over 30 markets around the world. We are an equal opportunities employer who values diversity and inclusion. We recognize the importance of an inclusive workplace culture where everyone can thrive, irrespective of their background or identity.
We are committed to being a people-first, digital leader, and customer-focused organization that provides operational excellence and identifies new areas of growth. If you are a motivated and experienced Paid Media professional looking for a new challenge, we would love to hear from you.
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