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Paid Media Manager

2 months ago


Bury, Borough of Bury, United Kingdom JD Group Full time
About the Role

We are seeking a highly skilled Paid Media Manager to join our team at JD Group. As a key member of our Paid Media Department, you will be responsible for leading and developing our Senior Executives, Executives, and Assistants in delivering best-in-class Paid Media implementation across Paid Search, Shopping, Paid Social, and Digital Display.

Key Responsibilities
  • Lead the strategy and account direction for our Paid Media campaigns, working closely with our tier 1 partners such as Google, YouTube, Bing, Apple, Facebook, Instagram, Twitter, Pinterest, and emerging platforms.
  • Develop and mentor our junior team members, including Assistants and Executives, to ensure they have the skills and knowledge needed to succeed in their roles.
  • Manage key stakeholders across the business, including integrating with other parts of the Multi-Channel team such as Organic Search, Affiliates & Partnerships, Content, CRO, and Analytics teams.
  • Oversee the end-to-end implementation of Paid Search and Paid Social accounts, including set-up, management, analytics, tracking, and reporting.
  • Be an expert in all relevant 3rd-party tools and technology, and continually review and suggest changes to tactics based on current performance and impact on campaign goals and KPIs.
  • Accurately forecast potential delivery for your accounts and help develop the Paid Media department by being innovative and sharing knowledge and processes.
  • Develop a close working relationship with external suppliers, including Google, Facebook, Apple, Twitter, and other key partners.
Requirements
  • Ability to identify issues and be proactive in providing solutions.
  • A high degree of numeracy and literacy.
  • Ability to work under pressure across a high level of Paid Search and Paid Social accounts.
  • Effective team management skills.
  • Highly literate in MS Excel, PowerPoint, Word, Office365, and Google Docs.
  • Effective communication and presentation skills.
  • Effective time management skills with the ability to multi-task.
  • A high attention to detail.
  • Experience in managing sophisticated Paid Search & Shopping and/or Paid Social campaigns.
  • In-depth knowledge of Paid Media, from an implementation perspective.
  • Google Analytics.
  • An appreciation of the Paid Media ecosystem, including how Paid Search influences Paid Social.