Head of Visual Identity

1 week ago

Chester, Cheshire, United Kingdom Zachary Daniels Full time
Job Description

Head of Design - Consumer Goods/Lifestyle Brand

A Career Defining Opportunity


Are you a strategic design leader with a passion for creating impactful, customer-centric communications? Do you thrive in a fast-paced environment where creativity meets commercial strategy? If so, we have an exciting opportunity for you to join Zachary Daniels as the Head of Design.


The Role:


As the Head of Design, you will play a pivotal role in shaping the visual identity and creative direction of the company. This is not just a job; it's a chance to lead a multi-disciplinary team in crafting designs that drive sales and enhance customer engagement across all channels.


Key Responsibilities:


  • Strategic Leadership: Define and evolve the creative direction, design language, and tone of voice for all our brands. Lead a talented team to deliver world-class content that stands out in the market.
  • Sales-Driven Design: Leverage design as a key sales driver by ensuring that the products, promotions, and initiatives are communicated clearly and effectively to customers.
  • Cross-Channel Communication: Develop and implement marketing campaigns across various channels, ensuring consistency and maximum impact.
  • Data-Driven Decisions: Monitor and assess the impact of our communications on sales and customer behavior, continuously refining strategies to optimize results.
  • Team Empowerment: Inspire and mentor your team to achieve business objectives, fostering a culture of creativity, collaboration, and excellence.
  • Commercial Awareness: Make informed decisions that balance creativity with commercial success, managing budgets effectively and negotiating with suppliers to ensure value for money.


Essential Skills & Experience:


  • Strategic Creative & Communication
  • Design Systems & Language
  • Strong Commercial Awareness
  • Budget Control
  • Graphic Design, Photography, Film & Animation Art Direction
  • Customer Experience & Packaging Design
  • Brand Creation & Guidelines
  • Advertising Across TV, Radio, Print, Digital
  • Leadership & Stakeholder Management
  • Adobe Creative Suite Proficiency
  • Project Management & Supplier Procurement


This role is your chance to make a significant impact. We're looking for someone who is not just a design expert, but a strategic thinker who can influence business growth through innovative design.


Zachary Daniels is a leading company in the consumer goods industry, and we're committed to delivering exceptional results through our creative and commercial strategies.


We're excited about the opportunity to find the right candidate for this role and look forward to reviewing your application.


Key Performance Indicators:


  • Develop and implement a comprehensive design strategy that drives sales and customer engagement.
  • Lead a high-performing design team to deliver world-class content that meets business objectives.
  • Monitor and assess the impact of our communications on sales and customer behavior, refining strategies to optimize results.
  • Manage budgets effectively and negotiate with suppliers to ensure value for money.


What We Offer:


  • A competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and collaborative work environment.
  • Access to the latest design tools and technologies.


We're an equal opportunities employer and welcome applications from diverse candidates.


Please submit your application, including your resume and a cover letter, to [insert contact information].


We look forward to reviewing your application.

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