Brand Strategy Manager

17 hours ago


Peterborough, Peterborough, United Kingdom Potter & Moore Full time
{"Role Overview": "

As a key member of our team at Potter & Moore, you will play a pivotal role in driving the commercial development of our brands. Your expertise in marketing and brand management will be instrumental in executing dynamic marketing communications and activities that resonate with our audience and elevate our brand presence.

", "Key Responsibilities": "
  • Develop and implement marketing strategies to drive brand growth and awareness.
  • Work closely with the Brand Managers and in-house creative teams to plan and execute marketing campaigns.
  • Monitor brand performance and identify opportunities for growth and differentiation.
  • Collaborate with influencers and agencies to prepare and approve briefs.
  • Analyze activity data and ROI to improve future strategy.
  • Present our brands to key customers and manage ongoing brand and marketing activities directly with them.
  • Develop a pipeline of ideas for brand development to improve market competitiveness.
  • Support Brand Managers to generate NPD internally through the business.
", "Requirements": "
  • Industry experience of working with FMCG brands, preferably in the health and beauty industry.
  • Highly proficient in MS Office systems, including Excel, PowerPoint, and Word.
  • Full driving license and ability to commute within one hour of Peterborough Head Office.
", "What We Offer": "

We believe in rewarding our employees with a comprehensive compensation package, including life assurance, employee assistance program, and employee benefits platform.

", "Company Overview": "

Potter & Moore is a leading company in the creation of high-quality personal care and beauty products for the consumer and trade market.

", "Our Values": "

We value innovation, creativity, and collaboration in our work environment.

", "Equal Opportunities": "

We are committed to creating a supportive and inclusive workplace where everyone is treated with respect and dignity.

", "Contact Information": "

Please do not contact us with your application. We will be in touch with you if we would like to discuss your application further.

", "Job Type": "Full time", "Contract Type": "Permanent", "Salary": "Competitive"}
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