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Marketing Communications Specialist
2 months ago
BMJ is a leading healthcare knowledge provider seeking a skilled Marketing Executive to join its busy and close-knit team. The successful candidate will be responsible for implementing effective marketing campaigns to support the International Forum on Quality and Safety in Healthcare and other events in the portfolio.
Main Responsibilities:- Develop and execute multi-channel marketing campaigns to drive delegate uptake, abstract submission, and brand engagement.
- Write engaging copy for various marketing channels, including email, social media, web, and print advertising.
- Collaborate with designers and work independently to produce printed and digital collateral, such as event guides, advertising, and images for various channels.
- Work with the Marketing Manager and data team to identify relevant prospective audiences for each communication channel.
- Update events websites, particularly online programs and landing pages, as needed.
- Brief agencies on new and ongoing PPC advertising campaigns and manage ROI for these campaigns.
- Produce internal management reports on progress towards targets.
- Report on the effectiveness of campaigns and the website by consulting individual campaign platforms and Google Analytics.
- Track and reconcile marketing expenditure across events.
- Effective copywriter with experience in adapting writing for various channels.
- Strong attention to detail and ability to manage multiple tasks.
- Experience in managing multi-channel digital campaigns and Google AdWords.
- Excellent interpersonal skills and ability to manage multiple stakeholders.
- Savvy user of email software and design software, such as Canva.
- Good grasp of Google Analytics and SEO best practices.
- Experience in events marketing is a plus.
BMJ offers a dynamic and innovative work environment with opportunities for professional growth and development. We provide a range of benefits, including flexible work arrangements, discounted gym membership, and a generous pension scheme.