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Senior Account Manager for Influencer Partnerships
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Senior Account Manager for Influencer Partnerships
Company Overview
SUMO is a forward-thinking creative agency celebrated for its innovative marketing strategies. We specialize in merging creativity with technology and strategic insights to craft campaigns that leave a lasting impression on audiences. Our Influencer Marketing division plays a crucial role in enhancing engagement and nurturing brand loyalty through genuine influencer collaborations.
Job Summary
We are on the lookout for a Senior Account Manager specializing in Influencer Partnerships to spearhead and oversee influencer marketing initiatives from inception to execution. Collaborating closely with clients, influencers, and our internal teams, you will ensure the effective delivery of campaigns that not only meet but surpass expectations and yield quantifiable outcomes.
Key Responsibilities:
- Serve as the primary liaison for clients, grasping their goals to formulate tailored influencer marketing strategies
- Identify and nurture relationships with influencers across diverse platforms, negotiate agreements, and manage partnerships
- Oversee the complete lifecycle of influencer campaigns, ensuring timely and high-quality outputs within budget constraints
- Evaluate campaign performance data, furnish clients with comprehensive reports, and refine future strategies based on analytical insights
- Stay updated on the latest trends and tools in influencer marketing and social media to continually enhance our offerings
Requirements:
- Demonstrated experience in influencer marketing, account management, or similar roles within the creative or marketing industry
- In-depth knowledge of social media platforms and current influencer marketing trends
- Exceptional project management and organizational skills
- Capability to analyze data and make informed, data-driven decisions
