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Marketing Specialist

2 months ago

London, Greater London, United Kingdom VantagePoint Full time

About VantagePoint

VantagePoint is a global boutique finance transformation consultancy that has experienced rapid growth from a small company to a global player with over 120 employees in just five years. Our innovative team of experts works with clients worldwide, and we strive to provide opportunities for individuals to thrive and progress in their careers.

Our Mission

We are passionate about improving the finance function and the value it creates for the organizations we partner with. We empower our employees to strive for more, challenge themselves, and take risks. We build strong partnerships and foster a culture of collaboration and innovation.

Job Summary

We are seeking a highly motivated and results-driven Marketing Specialist to join our team. The ideal candidate will have experience in Demand Generation and a background in B2B digital marketing. The successful candidate will be a self-starter who can work effectively within a team to drive customer acquisition and revenue growth.

Key Responsibilities

  • Contribute to the planning, execution, and measurement of lead generation campaigns, events, and webinars for our global services and offerings.
  • Manage and maintain all data, as well as reporting and insights within HubSpot. Ensure data enrichment and hygiene best practices are adhered to.
  • Develop content to support lead generation campaigns. Collaborate with the team to ensure consistency and alignment with our brand messaging.
  • Assist with data, reports, and insights on an as-needed basis to support various marketing and sales initiatives, track campaign performance, and inform strategic decisions.
  • Think of creative and innovative ways to generate and nurture our leads.
  • Have a working understanding of Account-Based Marketing (ABM) strategies.
  • Understand data enrichment and hygiene best practices to ensure high-quality data.
  • Have strong analytical skills to interpret data and derive actionable insights.

What We Offer

In addition to being an integral part of a boutique consultancy and an attractive salary, we offer a significant benefits package, including:

  • Up to 10% matched pension contribution.
  • Performance bonus, increasing with length of service.
  • Private healthcare.
  • Life cover.
  • Hybrid working, giving you the chance to decide which days to come into the office.
  • Free travel to the office.
  • Gym allowance or wellbeing allowance.
  • Pret a Manger coffee subscription.
  • Monthly phone bill.
  • Cycle to work scheme.
  • Employee referral bonus.