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Senior Programmatic Advertising Specialist

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London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Tribal Tech - The Digital, Data & AI Specialists is seeking a Senior Programmatic Specialist to build our programmatic advertising efforts and drive excellence in campaign execution. The ideal candidate will have 1+ years of experience in digital advertising, with a focus on programmatic buying, and proven expertise in programmatic buying platforms such as Google Display & Video 360, The Trade Desk, DV360, or similar DSPs. The successful candidate will be responsible for developing and executing sophisticated programmatic strategies, optimising campaign performance, and mentoring junior team members. Key responsibilities include:

* Development and execution of programmatic advertising strategies across multiple channels, including display, video, mobile, and native.
* Oversee campaign setup, including audience segmentation, targeting, and bid strategy implementation.
* Monitor campaign performance in real-time and proactively optimise to meet client KPIs and objectives.
* Conduct A/B testing and audience analysis to identify opportunities for optimisation and campaign enhancement.
* Provide strategic guidance to clients, offering insights and recommendations based on campaign performance and industry best practices.
* Collaborate with cross-functional teams, including account management, creative, and analytics, to ensure seamless campaign execution.
* Mentor and train junior team members, providing guidance on best practices, campaign management, and professional development.

The successful candidate will have a strong analytical skillset and ability to derive actionable insights from campaign data. Experience with ad verification and brand safety tools is desirable. In return, we offer a competitive salary with performance-based bonuses, comprehensive health, dental, and vision insurance, top pension contribution, flexible work hours, and remote work options. If you are a motivated and experienced professional looking to drive excellence in programmatic advertising, please apply.