Senior Programmatic Advertising Specialist

3 weeks ago


London, Greater London, United Kingdom Ultimate Asset Full time £60,000 - £80,000

Ad Operations and Strategy Lead

Overview

Ultimate Asset is seeking a highly skilled Ad Operations and Strategy Lead to oversee the end-to-end management of ad campaigns, focusing on maximizing performance and revenue through programmatic channels. This senior role requires someone with a strong background in programmatic advertising implementation and optimisation, particularly around the open exchange and video ads across desktop, mobile, and CTV.

Key Responsibilities

  • Lead the execution and delivery of programmatic open exchange and video ad campaigns
  • Manage ad trafficking, targeting, troubleshooting, and reporting
  • Optimise campaigns for performance, efficiency, and revenue
  • Lead SSP and DPS integration with key partners
  • Collaborate with commercial leadership, product teams, tech, and analytics teams to develop and implement innovative solutions
  • Immersed in the data and analytics to make strategic recommendations around optimising inventory
  • Keep ahead of industry programmatic trading and measurement trends and best practices

Requirements

  • 5+ years of experience in ad operations, with a focus on programmatic and video
  • Strong understanding of GAM, DSPs, SSPs, and ad servers
  • Proven track record in optimising revenue across open exchange environments
  • Passion for sports and digital media
  • Excellent analytical and communication skills


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