Ad Operations Specialist

3 weeks ago

London, Greater London, United Kingdom WSC Sports Full time

Ad Operations Specialist - Drive Revenue Growth with Programmatic Advertising Expertise

At WSC Sports, we're seeking a highly skilled Ad Operations Specialist to join our team. As a key member of our ad operations team, you'll play a crucial part in managing the entire ad operations process, including ad trafficking, monitoring, and optimization.

Key Responsibilities:

  • Utilize your expertise in programmatic advertising to set up and manage ad server configurations, ensuring seamless integration with demand and supply partners.
  • Manage the implementation, monitoring, and optimization of ad campaigns across various platforms, including programmatic RTB, IOs, PMPs, and PGs.
  • Collaborate with internal teams and external partners to ensure smooth delivery of technical solutions and troubleshoot any issues that may arise.
  • Execute end-to-end ad campaign flow, from proposal creation to final campaign success delivery, ensuring timely and accurate implementation.
  • Develop and implement yield strategies to drive revenue growth and improve yield.
  • Ensure revenue, eCPM, and fill rate goals are met.
  • Generate and analyze reports on ad performance, providing insights and recommendations for continuous improvement.

Requirements:

  • 3+ years of experience in inventory management, monitoring, and optimizing, preferably on the publisher side.
  • Strong understanding of programmatic advertising and real-time bidding (RTB) processes.
  • Expertise in video advertising, including VAST, in mobile in-app and web environments.
  • Proven hands-on experience with Google Ad Manager (GAM).
  • Experience in technical integrations of SSPs and DSPs, including VAST, RTB, pre-bid, and SDK.
  • Strong technical and troubleshooting skills, particularly with programmatic RTB.
  • Analytics and modeling skills, with comfort manipulating large datasets in Excel, Google Sheets, Tableau, and other data visualization tools.

What We Offer:

  • A dynamic and innovative work environment with cutting-edge technologies and tools.
  • The opportunity to directly influence the products and tools used by our clients, including sports giants like the NBA, Bundesliga, LaLiga, and ESPN.
  • A competitive salary and benefits package.

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