Senior Brand Manager
4 days ago
We are seeking a highly creative and entrepreneurial Senior Brand Manager to join our team at Westland Horticulture Ltd, a leading branded consumer horticultural business in the UK.
The ideal candidate will have a strong background in brand management or product marketing, with experience in developing strategic marketing plans, collaborating with cross-functional teams, and driving brand growth.
Key Responsibilities:
- Develop and execute strategic marketing plans to drive brand growth and revenue
- Collaborate with technical, design, and commercial teams to identify new product opportunities and quantify commercial benefits
- Develop product concepts and gauge trade and consumer response to add commercial value to the business
- Manage and deliver consumer communication across the brands
- Oversee customer marketing communications to improve brand awareness
- Monitor and review sales and marketing commercial activity and results
Requirements:
- Brand management or product marketing background (4-5 years) with FMCG product range experience
- Experience in marketing through all aspects, including new product development, through-the-line media communication, and setting strategic direction for brands
- Proven skills in brand marketing, market and competitive analysis, customer insights, marketing program development, and project planning
- Commercial awareness and ability to manage P&L
About Us:
Westland Horticulture Ltd is a privately owned FMCG business supplying a wide range of products across several divisions to specialist UK retailers, grocers, and a vast network of independents and wholesalers.
We are a dynamic and entrepreneurial company that values creativity, innovation, and collaboration. If you are a motivated and experienced brand manager looking for a new challenge, we encourage you to apply for this exciting opportunity.
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Alconbury, Cambridgeshire, United Kingdom Mackenzie Jones Full time{"title": "Senior Brand Manager", "description": "Job Title: Senior Brand ManagerWe are seeking a highly creative and entrepreneurial Senior Brand Manager to join our team at Westland Horticulture, a market leader in gardening categories. As a Senior Brand Manager, you will be responsible for overseeing multiple brands across multiple categories, driving...
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Alconbury, Cambridgeshire, United Kingdom Westland Horticulture Ltd Full timeSenior Brand ManagerWe are seeking a highly creative and entrepreneurial Senior Brand Manager to join our team at Westland Horticulture Ltd, a leading branded consumer horticultural business in the UK.The ideal candidate will have a strong background in brand management or product marketing, with experience in developing strategic marketing plans,...
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Alconbury, Cambridgeshire, United Kingdom Westland Horticulture Ltd Full timeSenior Brand ManagerWe are seeking a highly creative and entrepreneurial Senior Brand Manager to join our team at Westland Horticulture Ltd, a leading branded consumer horticultural business in the UK.The ideal candidate will have a strong background in brand management or product marketing, with experience in developing strategic marketing plans,...
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Alconbury, Cambridgeshire, United Kingdom Mackenzie Jones Full time{"title": "Senior Brand Manager", "description": "Job SummaryWe are seeking a highly creative and entrepreneurial Senior Brand Manager to join our team at Westland Horticulture. As a market leader in gardening categories, we are looking for someone who can drive our brands forward and champion our product portfolio within the business and with our customers...
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Alconbury, Cambridgeshire, United Kingdom Mackenzie Jones Full time{"title": "Senior Brand Manager", "description": "Job SummaryWe are seeking a highly creative and entrepreneurial Senior Brand Manager to join our team at Westland Horticulture. As a market leader in gardening categories, we are looking for someone who can drive our brands forward and champion our product portfolio within the business and with our customers...
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Alconbury, Cambridgeshire, United Kingdom Mackenzie Jones Full time{"title": "Senior Brand Manager", "description": "Job DescriptionWestland Horticulture, a leading market player in gardening categories, is seeking a highly creative and entrepreneurial Senior Brand Manager to join their team.The ideal candidate will have a passion for brands and a proven track record of driving growth through strategic marketing plans. They...