Senior CRM Manager, Growth Markets

3 weeks ago

Leeds, Leeds, United Kingdom DAZN Full time
Role Overview

We are seeking a highly skilled Senior CRM Manager to join our team at DAZN. As a key member of our growth markets team, you will be responsible for driving revenue and subscriber growth targets through the development and execution of effective CRM strategies.

Key Responsibilities
  • Define and deliver our fight sports CRM schedule, driving revenue and subscriber growth targets.
  • Deliver against CRM targets and be agile in your output to meet channel contribution week-on-week, maximizing cross-sell and up-sell opportunities across subscription tiers and the DAZN portfolio.
  • Manage personalization and segmentation for optimal conversion and engagement, utilizing data availability and technical capabilities to push the boundaries of CRM.
  • Lead testing and optimization of our CRM creative and brand direction in collaboration with DAZN marketing and creative.
  • Collaborate with other stakeholders to utilize CRM to define and deliver campaigns to drive DAZN's additional revenue streams, such as betting, merchandise, tickets, and the growth of our freemium tier.
Requirements
  • 2+ years' experience in CRM management, preferred but not essential.
  • Comfortable working in a fast-paced, dynamic, and international environment, with impeccable time management, agility, and fast-thinking.
  • Strong problem-solving skills, with the ability to manage high-priority projects to tight deadlines.
  • Excellence in stakeholder management, with the ability to influence senior leaders in each market.
  • A passion for sport, with a deep understanding of what it means to be a fan, ideally in an international context.
DAZN Values

We are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. Our values are:

  • Ambitious: people who want to make a big impact and drive DAZN forward.
  • Inventive: people with bright ideas who deliver great new experiences for our customers and improvements for our business.
  • Passionate: people who are proud of our product, content, and business, and love to shout about it.
  • Brave: people who take difficult decisions to help us focus on improving DAZN, our performance, and our results.
  • Supportive: people who know that we achieve more as a team than as individuals, and value inclusion and look out for each other.

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