Marketing Specialist/Senior Specialist

3 weeks ago

Accrington, Lancashire, United Kingdom LT Selection Ltd Full time
Position: Marketing Specialist

DEPARTMENT:
Marketing

SALARY RANGE:
£26,000 (dependent on experience)

BENEFITS:
Company vehicle, enhanced pension scheme, healthcare coverage, Employee Assistance Programme

REPORTING TO:
Sales, Recruitment & Marketing Manager

EMPLOYMENT TYPE:
Full-time/Permanent

ROLE OVERVIEW:
You will be responsible for implementing marketing initiatives to enhance recruitment and communication strategies. This involves close collaboration with the Employer & Learner Engagement, Marketing & Schools Liaison Manager to create and execute various marketing materials and campaigns.

The ideal candidate will possess at least a Level 3 qualification and a minimum of one year’s experience in a marketing, public relations, or design capacity. Proficiency in Adobe Creative Suite is essential, along with a solid background in social media, digital marketing, and analytics.

KEY RESPONSIBILITIES:
  • Develop and execute captivating digital and print media campaigns aimed at diverse audiences to promote various programmes and services.
  • Provide internal marketing assistance to teams, supporting their communication and service delivery through the creation of marketing collateral and reprographic services.
  • Design and organize a range of marketing assets and content for multiple channels, including e-shots, animations, banners, presentations, merchandising, advertisements, and literature, ensuring compliance with branding guidelines and Equality & Diversity standards.
  • Maximize public relations opportunities by actively sourcing, crafting, and disseminating positive PR and success narratives, including case studies, news articles, learner and employer testimonials, and related content.
  • Coordinate, deliver, and participate in various high-quality internal and external events.
  • Conduct photography as required and maintain a repository of high-quality images.
  • Enhance and ensure the accuracy and timeliness of the Company website.
  • Create engaging content for client interaction via social media and expand the Company's social media footprint, leveraging all promotional opportunities.
  • Attend events and exhibitions, researching the latest trends to generate innovative marketing concepts.

WORKING HOURS:
35 hours per week (Monday to Friday), with flexibility required for events outside of standard hours.

COMMITMENT TO SAFEGUARDING:
The company is dedicated to safeguarding and promoting the welfare of learners and expects all staff and volunteers to share this commitment. All personnel must adhere to Company safeguarding policies and procedures as outlined in training and the Employee Handbook.

TRAINING AND PERFORMANCE MONITORING:
The Initial Training Plan outlines training and developmental activities, with a mentor assigned to oversee progress. Employees will undergo at least two performance reviews annually, including a minimum of one interim progress update.

ADDITIONAL BENEFITS:
  • Enhanced Company Pension Scheme
  • Company Car (subject to role eligibility)
  • Generous holiday allocation of 22 days per year, increasing to 27 days after one year of service, plus 8 bank holidays.
  • Birthday holiday entitlement.
  • Enhanced sick pay and long service awards.
  • Opportunities for team building and volunteering.

TRAINING & DEVELOPMENT:
Access to training required for current and potential future roles within the Company.

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