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Head of Marketing for Cannes Lions

2 months ago

London, Greater London, United Kingdom Ascential Group Ltd Full time

Exciting Career Opportunity

Position: Marketing Lead - Awards Strategy

Location: London

Company: Ascential Group Ltd

Job Overview:

We are looking for a Marketing Lead - Awards Strategy to become a vital part of our team in London. In this role, you will be tasked with formulating and executing the marketing strategy for the prestigious Cannes Lions Awards. Your responsibilities will include enhancing lead generation and ensuring customer loyalty through meticulous marketing planning and performance analysis.

Key Responsibilities:

  • Design and implement a comprehensive marketing strategy for the Awards at Ascential
  • Collaborate with cross-functional teams to stimulate new business opportunities and maintain customer loyalty
  • Engage with the customer engagement team to develop insight-driven marketing initiatives
  • Analyze campaign performance and establish measurable KPIs
  • Work alongside various departments to create a memorable customer experience
  • Utilize the global network to achieve marketing success
  • Determine product positioning and target market strategies
  • Partner with Creative and Digital Marketing teams for cohesive messaging
  • Consult and strategize with regional festival teams on marketing approaches
  • Promote diversity, equity, and inclusion within marketing efforts

Qualifications:

  • Proven experience in marketing, ideally within an event-focused environment
  • Strong grasp of marketing strategy and execution
  • Experience in crafting multi-channel marketing campaigns
  • Excellent stakeholder management and communication abilities
  • Detail-oriented with a background in project management
  • Creative mindset with a strong understanding of branding

If you are enthusiastic about marketing and committed to promoting diversity, we invite you to consider this opportunity with Ascential Group Ltd, where you can contribute to a global standard in innovative and effective marketing.