Marketing Manager

1 month ago

London, Greater London, United Kingdom Ascential Group Ltd Full time
Marketing Manager - Awards Marketing

We're seeking a highly skilled Marketing Manager to join our team in London, responsible for delivering the go-to-market strategy for the Cannes Lions Awards. This role involves developing and executing marketing plans to drive new business lead acquisition and customer retention, with a focus on innovative marketing strategies and effective targeting.

Key Responsibilities:
  • Develop and execute a year-round marketing plan for the Cannes Lions Awards, leading marketing strategy and planning, and influencing entry volumes and brand KPIs.
  • Work closely with internal Awards, Judging, and Content teams to drive new business generation and customer retention across target markets, personas, and company types, ensuring seamless integration between Awards and Marketing activities.
  • Partner with the Awards customer engagement team to stay close to customers, leveraging knowledge to shape an insight-led marketing strategy and plan that answers clear customer needs, and the go-to-market plan to deliver it.
  • Report on campaign activity to all levels of stakeholder across the business, working closely with the Digital Marketing team.
  • Collaborate with regional festival teams and advise on Awards marketing strategy and planning, building a schedule with clear timelines, milestones, and KPIs.
  • Manage multiple priorities and work with multiple stakeholders, driving campaigns with clear project plans and regular communication.
Requirements:
  • Strong experience in marketing, ideally working on or close to an event.
  • Evidence of a deep understanding of marketing strategy and delivery of marketing planning.
  • Experience of developing and delivering multi-channel marketing campaigns; marketing experience in the Awards space a bonus.
  • Experienced briefing internal creative teams or agencies.
  • Excellent stakeholder management, communication, and project management skills.
  • Attention to detail and brand literacy.
What We Offer:
  • A dynamic and inclusive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • A flexible work arrangement that suits your needs.

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